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style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >服!这种文案手法,全球口碑Ե传的顶尖斨案都曾用过</div> <div class="zx_wz"> <h3>服!这种文案手法,全球口碑ӵ传的顶尖斡Ӈԡ都曾用过</h3> <p><span>来源RܚՄ广搜网  日期?019/9/16 15:21:20   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=213456&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>服!这种文案扨法,全球口碑流传的顶尖文案都曾用过</div><div>                              来源:猴哥笔?/div><div><br></div><div><br></div><div><br></div><div> </div><div><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">1969??0日,月球表面?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">阿姆斯特朗将左脚踏上月球,豪情万丈地说 һĘၓ?/span><span style="box-sizing: border-box !important; font-weight: 700; letter-spacing: 0.544px; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">我的一小步,人类的Ƙ丨大步?/span></span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">世界为之动容?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!߀J@这种文案手法,全球口碑流һͰųɷ的顶尖Drˎׂ案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b99beac5d20bf5b177f7156273cfafaf-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b99beac5d20bf5b177f7156273cfafaf-1.jpg" data-ratio="0.35555555555555557" data-s="300,640" data-type="jpeg" data-w="450" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 450px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; max-width: 100%; word-wrap: break-word !important;">公元?00年,民间诗歌《长歌行》吟道:</span><span style="box-sizing: border-box !important; font-weight: 700; letter-spacing: 0.544px; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; word-wrap: break-word !important;">少壮不嵭f力,老大徒伤 ʲô悲?/span></span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">小时候y被它教育,现在你用它 ʲô教育孩子?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">两句名言金句,横亘中外,流传千古,响彻地月两球,如此宇宙级的传播ゃͽo力从何而来?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">从文案角度来分析,它们其审都用了同一种文案技巧?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">英国文案大师阿尔弗雷德·马尔坎托尼奥在《创意之道》中提到过,称这个星球上iһ没有一个顶级文Z案不曾在标题或内文中用过这个技巧,审у就是”二元对比法”?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服 Fں̎这种文案手法,全cc^球口碑流传的顶尖 ͻȻF案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-728bd8c2bfe7c44bd2bd1797c1c3ea3a-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-728bd8c2bfe7c44bd2bd1797c1c3ea3a-1.jpg" data-ratio="0.8317307692307693" data-s="300,640" data-type="jpeg" data-w="208" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 208px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; max-width: 100%; word-wrap: break-word !important;">他先列举了地球上最著名的䨐元对比案例:</span><span style="box-sizing: border-box !important; font-weight: 700; letter-spacing: 0.544px; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; word-wrap: break-word !important;">生,还是歡——莎士比?/span></span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">又列举了月球上最著名的二元对比案例:</span><span style="box-sizing: border-box !important; font-weight: 700; letter-spacing: 0.544px; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">我的一小步,֮к类的一大步——阿姆斯特朗</span></span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">他还举ͺ•其他例子,如“小话机的大网”、“大名鼎鼎之品牌׃øӅ,前所未闻之价格”等等?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">阿尔弗德认为,二元对比 蕴含的相似和对,不仅令人印象深刻而且便于记忆?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">就和你玩“愤怒的小鸟”一样,是先向后拉,再向前射。当把你拉向一个方向,再突無推至反方向,在这猍张力作用下һ••ը푲无论身体还是心灵都更容易被打动?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages __bg_gif j-lazy" alt="服!Ă˙҂@Щ]Ч文案手法,全球口ɾ֮碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-2e6f57d77299369e8528afe7082c57af-1.gif" data-ratio="0.5625" data-s="300,640" data-type="gif" data-w="400" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 400px !important; visibility: visible !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">在广告文案中,最经典的二元对比案例出自鲍勃·利ħDz文森。这ͻҲ位曾被阿尔弗雷德模仿的名文案,被誉为“文案中的文案”?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">他给DDB(恒美广告)撰写皦ء广告标题将二元对比运用到了极致?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img class=" j-lazy" alt="服!Ŀ种文案手法,全球口碑Լwȁ؛_传的һɶѶ尖文案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-45ca57b39d55d61b74abef7daae2cf84-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-45ca57b39d55d61b74abef7daae2cf84-1.jpg" data-ratio="1.4444444444444444" data-s="300,640" data-type="jpeg" data-w="180" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 180px !important; visibility: visible !important; display: inline;"></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class=" j-lazy" alt="服!Sɻ󆖵这种文案手Đ۳,全球口碑流传的顶ăDrĘɫÿ文案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-396eb952f1fe66951ca8a8f5e2729427-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-396eb952f1fe66951ca8a8f5e2729427-1.jpg" data-ratio="1.5222222222222221" data-s="300,640" data-type="jpeg" data-w="180" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 180px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">Do this,or die.</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">要么如此,要么去?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">干净利落,字字千钧,引无数大咖竞模仿?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">前有小s˲gʧ的名言—?span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">要么瘦,覾ȥIǧѩȥ么һ׌ӆ醰ǰ尬?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">后有勒布朗·詹姆斯的总决赛宣言—?span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">Now, or Never.(现在,或永不)</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">以及梅赛德斯-奔驰—?span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">The best or nothing.(不极致,则平庸?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="ϾŲʹâW!这种文案手法,全琾͸口碑流传的顶尖SɫâҲһzһzq Ęɫꎳ都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-896d3d89a4e50b73e24daface5b18d08-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-896d3d89a4e50b73e24daface5b18d08-1.jpg" data-ratio="0.39779005524861877" data-s="300,640" data-type="jpeg" data-w="543" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 543px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">不只是广告文案Ǽ古今中外成功皡演说家、诗人һGɫâ٘б˳퀁作家也窥得其中奥秘,他们施以妙手,将“二元对比”的魔力注入语句,以达到影响人心的目的?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">1963年,马丁·路·德金在《我有一个梦想》的演讲里说道:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-size: 15px; max-width: 100%; word-wrap: break-word !important;">我有一个梦想,希望有一天我的四个孩子被评判?/span><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; font-size: 16px; word-wrap: break-word !important;">不是以皮肤的颜色,而是以品格的优劣</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">震撼心灵的呐喊,让无数白人也为之落泪?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">一千多年前,在遥远的东方,杜甫用更加言简意赅的诗句写出了社会的不均和阶级的对立:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">朡门酒肉臭,路有冻死?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(136, 136, 136); font-size: 15px; word-wrap: break-word !important;">※大户人审飘出酒肉的香气,大路上冻死的人却无人收?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">没有对比pĿ就没有伤害,唐代由盛转衰的历史巨变,尖锐的社会矛盾和人U疾苦,被一笔写ˁLʲôy?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">1980年,顾城在《星星》诗刡发表两行小诗《一代人》:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">黑夜给了我黑韩的眼睛</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">我却用它寻找光明</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">仅仅18个字,引发的力量却震动了整个诗坛?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">一百多年前,雨果在《海上劳工》中也写到:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">哪里有阴影,哪里就桽?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">黑暗与光明,绝望Ҍ希望,在对比中升娎,激励人们勇敢前行?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">1912年,泰戈尔在《吉檀迦利》中写道?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">离䵫Ęɫÿ越近的地方,其实路途就越远</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">最简单的音调,需要最λֵ艰苦的练?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">告诫人们最触手可及的人事物,反而需要更用心地 理解和奋斗?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">2004年,陈绍团在奥迪A6L的上市广С告中也用到类似句式:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">最好的答案,不在熟悉的路上</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!Ǻ܉Z种文案手法,全球口碑流Ψһ的顶尖iմꇽo˻؁案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-0a55bc13945f8518cf7a808054dd5ceb-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-0a55bc13945f8518cf7a808054dd5ceb-1.jpg" data-ratio="0.6859375" data-s="300,640" data-type="png" data-w="640" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 640px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">对比和碰撞中,用打硻常规的观点,生动诠释了奥迪A6L的传播主题——创想?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">在陈绍团的笔下,“二元对比法”呈现无数可能,如上海万科·兰乔圣菲:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">没有一定高度,不适合如此低调</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="жǚCW!这种文案ֻаȫ法,全球口碑流传的尖文Ќm都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-16c0eee007565c831bd6363761f6d4d3-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-16c0eee007565c831bd6363761f6d4d3-1.jpg" data-ratio="0.67578125" data-s="300,640" data-type="jpeg" data-w="1280" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">有痕迹,才够完美</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!迶ǿ߅sԌ种文案手法,全球口碑流传顶尖Ϣ֪案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a026a86803101fed5a86240cfe82cabe-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a026a86803101fed5a86240cfe82cabe-1.jpg" data-ratio="0.678" data-s="300,640" data-type="jpeg" data-w="500" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 500px !important; visibility: visible !important; display: inline;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">没有CEO,只有騐?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服! @ǡ种文案手法,全球口碑流传@b ?W ʓΣ?顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-606d22c84efac3d71d403033948c1bc2-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-606d22c84efac3d71d403033948c1bc2-1.jpg" data-ratio="0.67734375" data-s="300,640" data-type="jpeg" data-w="1280" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">踩惯了红地毯,会梦见石板?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!ݺ_֮™种文案手法,全@NVʯ口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-acba995137e20492fd1877eb22a26e7e-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-acba995137e20492fd1877eb22a26e7e-1.jpg" data-ratio="0.6773688332028192" data-s="300,640" data-type="jpeg" data-w="1277" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">一生领實潮流,难得随波逐流</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球口Ŀֻ碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-2dbd7a65914d51382388b7dc695289f2-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-2dbd7a65914d51382388b7dc695289f2-1.jpg" data-ratio="0.6765625" data-s="300,640" data-type="jpeg" data-w="1280" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">这一系列文案成为万科品牌史໥最具影响ѽȎpɶҪֲˊ的传播案例,y直到今天仍然为人津津乐道?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">同样经典的二元对比案例,还有程鸿蔚的太原星河湾系列文案:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">满街的悍马,也掩盖۾һ[住心情盛开的驼?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球һB碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b6fa47b0e32637232c937c6aaf9b0b64-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b6fa47b0e32637232c937c6aaf9b0b64-1.jpg" data-ratio="0.4942528735632184" data-s="300,640" data-type="png" data-w="957" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline; opacity: 0.991144;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">走得出汾河的视野,走不出杏花的呼?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a1f2c2d47f21b17cdba216070d5ccf32-1.jpg" data-ratio="0.48417721518987344" data-s="300,640" data-type="png" data-w="948" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">大院越深,越眷恋祖屋的天际线</span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-102492988cf4257ef9f5fd097f11de9b-1.jpg" data-ratio="0.5031120331950207" data-s="300,640" data-type="png" data-w="964" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">悍马与驼铃,大院与祖屋,走得出与走不出的相反相成,极具戏剧化张力?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">当然还有蒲石的《城ơ市主场》广告语?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">这个城市不是我们的故乡,</span></span><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">却有我们的主?/span></span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-e92ad64ea033abfa04341f08619639a5-1.jpg" data-ratio="0.75" data-s="300,640" data-type="png" data-w="1080" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; word-wrap: break-word !important; width: 677px !important; visibility: visible !important;"></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">先抑后扬,拨动无数新ұ圳人内心深处的那根弦,这是每一个在深圳苐ݺI苦挣扎的人,内心深处发的呐喊。包括蒲石自己ˀ?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">再看1954年罗素¦瑞夫斯为玛氏糖果M&M巧克力豆撰写的文案:</span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">只融在口,不融在?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-602681b51311e98b57b2b2c165f836f3-1.png" data-ratio="0.2757417102966841" data-s="300,640" data-type="png" data-w="573" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 573px !important; visibility: visible !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">广告让这款ʮ售一般的巧克务ӛ豆名声和销量齐飞e60多年过去,这句话至今仍是M&M的广告主题?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">1992年朱家鼎为铁达时扅֮֮̎表撰写的֮ʹ告语?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box; font-size: 15px;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">両在乎天长地久,只在乎曾经拥?/span></span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages j-lazy" alt="服!这种文案手法,全球口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-f4117356e05a0604c9c811c3ccd943f8-1.jpg" data-ratio="0.4444444444444444" data-s="300,640" data-type="jpeg" data-w="675" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 675px !important; visibility: visible !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">让这款此前也是不温不火的手表品牌一炮而红,这句话𾴟成?0年代r香港的流行语?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">在这些顶尖文案人的手中,二元对比法摇曳生姿,幻化出无穷无尽经典文案,影响力穿透时代?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">经典的例子e胜枚举,在灿若星河的文案海洋,闪烁着经久不灭的光芒—?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">⊙没有最好,只有更好</span>——澳柯玛</span></p><section style="color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">?/span>不见身家,只见家</span>——山外山</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">?/span>多数人知遡,少数人了?/span>——保时捷</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">?/span>不做下一个谁,y做第一个我</span>——Nike</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">?/span>哪有什么天生如此,只是我们天天坚持</span>——Keep</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">?/span><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">Small but tough</span>——Polo (小但结 )</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p></section><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><img class="rich_pages __bg_gif j-lazy" alt="服!这种文案手法,全球口碑流传的顶尖文案都曾用过" src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-3c82c7d01aae3ee51421042b536a0bec-1.gif" data-ratio="0.5628019323671497" data-type="gif" data-w="414" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 414px !important; visibility: visible !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">让平淡无Ԓ变得妙趣横生,让苍白无力变得张力十足,这就是“二元对比”的魅力所在?/span></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></p><p style="margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-size: 16px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; 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