?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 【案例复盘?天获?0000付费用户,揭秘低戨v本增长的底层逻辑和可复_广搜?/title> <meta name="keywords" content="内容标题38" /> <meta name="description" content="内容标题38,Ҳ˶٨ɨѲ˨ȴǾоԽԽǨ" /> <link href="/css/sub.css" rel="stylesheet" type="text/css"> <SCRIPT language="javascript" type="text/javascript" src="/js/jquery.min.js"></SCRIPT> <SCRIPT language="javascript" type="text/javascript" src="/js/QHWall.js"></SCRIPT> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta http-equiv="Cache-Control" content="no-transform" /> <script> (function(){ var canonicalURL, curProtocol; var x=document.getElementsByTagName("link"); if(x.length > 0){ for (i=0;i<x.length;i++){ if(x[i].rel.toLowerCase() == 'canonical' && x[i].href){ canonicalURL=x[i].href; } } } if (!canonicalURL){ curProtocol = window.location.protocol.split(':')[0]; } else{ curProtocol = canonicalURL.split(':')[0]; } if (!canonicalURL) canonicalURL 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end--> <div style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >【案例复盘?天获?0000付费用户,揭秘低成М增长的底层逻{֮о和可?/div> <div class="zx_wz"> <h3>【案例复盘?天获?0000付费用户,揭秘低戡̐本增长的底层逻辑和ɢl˳폯?/h3> <p><span>来源гM˲˼h广搜网  日期?019/9/16 15:22:26   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=213459&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>【案例复盘?天获?0000付费用户,揭秘低成本增长的底层逻辑和复用模型?/div><div>                              来源:猴哥笔?/div><div><br></div><div><br></div><div><br></div><div> </div><div><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 14px; color: rgb(128, 128, 128);">来源公众号运营主义(ID:yunying2048)作者:国民墡长天王</span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">我们?月û为融?500万美金数学赛道头部公司豌豆思维,操?元引yǿ϶͑׃课分销洣 动?span style="box-sizing: border-box; font-weight: 700;">40000+用户购买,实现K百万营收增?/span>刷屏宝妈圈,成为2019年教育行业仅有的爆款案例?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">本文将䡸你详细分享策划时背后 思考和判断,揭秘冰山之下的爆款秘籍和可复用的低成本增长招式,破局线上和线下教育机ɂǂf构招生难题,实营收增长、投产比ҶӛЂ^长?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><img class=" j-lazy" alt="【案例复盘?天获?0000付费用户A揭秘低成本增长的底层逻辑Bһ和可复硩模型? 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border-box;"><section class="" style="box-sizing: border-box;"><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(214, 214, 214);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 45px;">01</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;">活ʮֻFͶɳ背景及目?/span></span></section></section></section></section></section></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 2em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">教育行业市场渠道厮杀激烈,买量戡ɐ本水涨船高,一?元课程费用户的投放成本?00元以上,而通过裂变去做获客的成本几乎能忽略不计,裂变成为教育公司必ҧ须得去分利用的墡长模式wˌ至少能节省30%市场费用?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">甲方有现成的21天七巧板学习课程,@֮ʯ联合木玩世家定制了专属的七巧板实物,针对豌豆的目标用戦Ʒ群?span style="box-sizing: border-box; font-weight: 700;">包装一?“课?实物?的组合有爆謾的潜质,</span>通过设置Ǝ价课做分销裂变引流,将精准目标用户圈到自有平台•ڰٻǏ푶,后面转化高客单价的模式V߅Ҳ@߅^能实现低成本营收增长?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section class="" data-id="94151" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 45px; color: rgb(214, 214, 214);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">02</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;">业务分析</span></span></section></section></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 2em;"></p></section></section></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">操盘一个活动不是简单的套用玩法,而是Թ充分分析已有业务,最大程度贴合Ҳن֮긚务特性,挦Ζ掘业务的市场机会,定制化DrںСΨ最匹配的方案?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63); text-decoration-line: underline;">对业务的理解才是活动能成功的根基,理解越深入越知道发力重点在哪,越容易成劰ٻǘş?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63); text-decoration-line: underline;"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class=" j-lazy" alt="【案例复盘?天获?0000付费用户A揭秘低成本增长的底层逻辑和可复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-8e936c8a663660809fa3613edb89d1e2-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-8e936c8a663660809fa3613edb89d1e2-1.jpg" data-ratio="0.3580952380952381" data-type="png" data-w="525" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 525px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;七巧杘Oֿ分?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">七巧板有广泛的认知基础,好玩益智且不贵,京东有?块钱的七巧板卖了10万个。幼儿园教学中会用到七巧板,幼ء小题目、小学一年级教材都包含七巧板的内容,有一定的学科价值?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;数学思维</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">数学思维的热度是近年在线教育机构炒起来的,用户认知停留在词的概念上,不知道具体包含哪些内容模块,一二线的接受度比三四线高ҪҼ市场需要教育,刚需程度强于七巧板㨐?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;业务重点方向</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">七巧板和数学思维培养有较强的关联性,用七巧板去切数学思维w的目标用户,是很好的切入主题。但是七巧板不L强刚需解决˷体问题的产品,所以去卖这个产品就回吺ħһ归到了七巧板本身的标签上:益智玩具〡当做好玩有趣的玩意去卖Z,突出好玩还有用?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">当初想用数学这个更刚需@ô܄点去切,调研后发现宝妈家长?“数学?这个词挺抗拒,家长觉得太沉重了,就更坚定了ƪ出好玩有趣的判断?-8岁孩子培养@һ更看重兴趣提升,而非更功利的需求,所以我们整个宣传方向定位在了七巧板?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">七巧?课程ȼ样的组合,其实也有2种售卖的可能性:①卖课С七巧板;②卖七巧板送课,哪种包装形式更容易购买伩播呢?</span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">我们选了第一种,因?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">七巧板这両大多ø小学的家庭已经有了,再买的必要性不大;很多家长v给孩子买了七巧板ݱl˳,但是不知道怎么教,孩子也不I矡ƥ道怎么_ҲĘɫص玩,七巧板课程存在市场空白有机会去撬动市场;ԟoп^CW程为主毿ϯ和后面引导用户听试听课是一致的,ơ出课程价值?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section class="" data-id="94151" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(214, 214, 214);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 45px;">03</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;">用户洞ǧѩ及判?/span></span></section></section></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 2em;"></p></section></section></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">购买者是家长,多为孩子妈妈,使用者为孩子,一方面要关注家长群ゃȻ͕֪˓行为特御,両方面@ɴƷȻҁ考虑家ء在做决策时,一定会从孩子oo视角来审视产v品I?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63); text-decoration-line: underline;">家长群体特征就很明显@Ŷ̶̎װrg,手机里的宝 ֦群,社交媒体上很活跃,为了奖品每天分享打卡,对羊毛低价没有抵抗力,品牌产ǰװl߿@һĻЦ的杀伤力大,家长之间的任感超强等,这些都是能作为运营这群用户的lFľ֮һMw抓手?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">基于之前操盘?-6岁的英语项目?-8的语文项目,本文再分享一些有价ղ؀的用户洞ޯ〨u?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;家对实物价值的感知度更?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">近几幡的知识付费和各大教育公ɺŭһ司提供了太多免费课v,课程质釡也参差不齐,家长人群已经对常见雷同、不够刚需稀缺的主题课程免疫了。课ˋ是虚拟产品,给ˮԪҲɵӨ户的知就是不值须、应该免费的?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">而实物礼品,家长是能感知到要是买个东西得花多少钱,看得见摸得着用得上,比虚拟的东西价值感更强,购乶ǧѩõǴ۰决策成本更低?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;家长在报高价课前会体验多产品比较</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">给孩子买课是非常重的决策,课程不好就错过Ά孩子的黄金期,浪费孩子旨间。市面上课程质量悬殊差异大,Ŀiɽ长在购买时常会带着孩子多体验几家再做决策,教育公司的体骶cc^课承接服务,大多柺于微信社群?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">因此会有很多用户同时圡各家产品的体验群里,比如豌豆的Ŀ⳯{ݺӿ^ȥ标用户很多也在斑马英语、小鸡叫叫、火花思维〡画啦啦、ahaschool的体验ɏ߰ɯ群或活动群内?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;家长推荐课程时不会盲目为钱推?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">相比更匍̫赚钱的活动,课程质量好的分騈活动,家长更乐意去推lֵ@ô好友购买,因为家长朋友圈的用户也全是自己|熟人,不想透支自己的人脉和形象,如果只是为了钱厡把烂课程推荐给好友,后面好友会吐槽原ӝ的推荐人?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">课程体验、口碑评价是很重要的一环,已付 {ʂf~֮r过的用户作为启动量,去参与推广课程的ӯ例,远大于未体验过的用户来做分销?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section class="" data-id="94151" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 45px; color: rgb(214, 214, 214);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">04</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;">核心环节?/span></span><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;">购买+分享</span></span></span></section></section></section></section></section></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 2em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">做业务只要抓住业务最核心的地方ǂ•Ц就成功了80%,]뵽Ȼּfᦊ主要精力放在最核心的地方,Sɫâ˲gq去做到极致就很稳了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63); text-decoration-line: underline;">什么样的产員大家都愿意抢着ղػ分销,害怕分销晚了赚的С少?答案是:购买转化率高的产品,发个朋友圈就能蹭蹭蹭的进账那种最爽了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63); text-decoration-line: underline;"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">用户在分享之前也会去判断ٶҸoW个课程赚不赚钱A感觉不会赚就不会分һѪtɫâW享,诡都懒得试。如果用户发了一天朋友圈发现没有赚到钱,不会继续厡各种群推广,就没有坚持下来的动力,其他人看到不赨u钱也不会来跟着做?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">反之用户马上分享就能赚到钱,ɺrڼҜ˙种口碑会传播的很快,活动宣传密度越高,效果指数增长。因此这个活动的核翃我们就放在了做爆购买转化率上,塾次是提升分ֱӳǼtɫȥ力,让活动病毒传播,席卷宝妈群!</span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class=" j-lazy" alt="【案例复盘?天获?0000付费用户,揭秡ǘ低成本增长的底层逻辑和可复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-6f56064b46d0175f6db0698a0353e44a-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-6f56064b46d0175f6db0698a0353e44a-1.jpg" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/NibOxViaHWW5HrTwOvjcKQIhTPMlicJkEeb9mbsoJJ6xzYufK6fS2tXjJcicGs4NGldJibRG0L2EicHCkrekIsbKx6yQ/640?wx_fmt=png" data-cropx1="0" data-cropx2="496" data-cropy1="0" data-cropy2="228" data-ratio="0.4596774193548387" data-type="jpeg" data-w="496" style="border: 0px; vertical-align: top; height: 228px; max-width: 100%; width: 496px; display: inline; box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible !important;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">行为发生公式B=MAT,行为(Behaviour?动力(Motivation?胡力(Ability?触发器(Trigger),要发生一个行为,需要三؂者同时满足?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">1?nbsp;提升购买转化率核心策?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;"> </span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">寡应到要促进购买行为的发rgDۼ^,就需要社交关系触发,购买页面包装增强动力,购买流程简单直接明确?nbsp;</span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;基于社交传播</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">基于社交关系传播皕rѽ˄分销活,具有天然的信任伅e势。朋友圈广告投放9元课的获取成本是100元,利用宝妈群体 做分销9元的购买成本只有5块钱һԒ׌分销成本,相比广告,用户更相信好友使用并推荐的˺品?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;大主题好</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,揭秘低成本增的底层逻辑和可 ֵ复ơ模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-834c733f92f7ad923f1de418691bd578-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-834c733f92f7ad923f1de418691bd578-4.jpg" data-ratio="0.34104046242774566" data-s="300,640" data-type="png" data-w="1038" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">七巧板探险营的主题,受众人群广,简单轻松好玩,很多审Ƕ庭给孩子买了七巧板,e没有玩起来,大家都只是听说能拼成1600个图案,怎么拼没人教不会玩?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">而很少有专门讲七巧板的系刡课程,市场较为空白,产品刚好满足这部分市场需求?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;表现大礼包丰?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,樐秘低成本增长的底层逻辑和可复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-90a58af9d5f8f730ca8fb8a5cab8f85d-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-90a58af9d5f8f730ca8fb8a5cab8f85d-4.jpg" data-ratio="0.8235887096774194" data-s="300,640" data-type="png" data-w="992" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">这次我们包装的大礼包,包?1天的七巧板课程、七巧板实物包邮、七巧板拼 ɛ大全、нһW豆思维直播课、打卡还奖DK数学思维手e?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">这么便宜的的价格“能买到很多东西,每个东西单拎出来郡Խ超?元,一共才9元,每件商品一个个展开放޼用户就会觉得非超值,错过不䨎都觉得很亏,超预期的仡值感知带来超高的转化率?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;价策略</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">原价?.9元我们改成了9元, 因为9.9迡样的东西看得太多了,其实ҵҪゃôܜ用户心智里已经变?0元了,要去˿ى破这种心智就得重新定价,作为引流?元的定价会比9.9元好?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;精品实DrĘɫһ׃</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,揭秘低成本增Z的底层逻辑和可复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-e6692f2b2ec42290b371f0f5f093fd9d-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-e6692f2b2ec42290b371f0f5f093fd9d-4.jpg" data-ratio="0.5968421052631578" data-s="300,640" data-type="png" data-w="950" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">家长对于实物的要求通常?个:精巽LйâһW、正版、包邮,这是我在以往的实物营销当中必定重点突出?个点?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">七巧板是整个礼包中撑起价值感的重要环节,针对七巧板我们专门去看了各商平台买七巧板的详情页和用户评价区,发_@I用户非常在意是木质还是塑料、有没有油漆周y道、有么有棱角?span style="box-sizing: border-box; font-weight: 700;">用户最在意的东西一定得突出标示?/span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;额外资料</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户Uطϲٌ揭秘低成本增长的Ϲ层逻辑和复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-ae58df500fc27ccec25fdfa6d7b7a356-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-ae58df500fc27ccec25fdfa6d7b7a356-4.jpg" data-ratio="0.6659364731653888" data-s="300,640" data-type="png" data-w="913" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">両什么会想到送拼图大全这样ĘfMDzм产品。在搜百度指数时发现,很多用户在搜?“七巧板拼图案”,后来去各大电商网站看卖七巧板的商品,很少朿ϧ附赠拼图的,只卖一个七巧板给孩子玩,孩子肯定不知道怺Ǵ_么玩,需要拼图照睨}ɵӲŕȥɼ才更好玩,相当于七巧板的说明书一样?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">用户所需要的就是市场机䨎,七巧板加上课程、加上拼图,才@˃达到立体学习的效果。我们就应z加入??00例拼图团案大全?的诱饵,用户很想要图例,600个看着也多,价值感就出来了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">实际的效果也印证了我的判断,有些˼购买的用户中就是v冲着拼ޛ大全花的钱?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;课程内容包装</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">课程是最主干的部ԽoゃƷE׌ゃޟ,是体现产品价值的焦点。我们也去总结了市面上卖的很好的课程,内٢ٮ部分是怎么介绍的?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">经过多长时间、花了多少钱、做了多少遍,Ф񵶽现打造课程的匠心]뵽@ٻǾȻһ^,让用户觡得是精雕磨出来的课程很用心。老师、教研团队的咖位要大、要有噱头,看着很专业,师资很雄厚,北大清华、十几年经验等往上放。课稿@pЦ目录,每个大纲都得按照起十?标题的标准去写,我们这里就主 ǻˁ突出好玩,拼图有趣?/span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;"> </span></span></span></p><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;产品策略</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">仿微信红包样式的优惠券弹窦Ρ领取,让用户觉得捡了大便宜?0元大额优惠券不用过期了就太可惜,体现好友赠送,增强购买信任感?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,揭秘低ղ成本增长的底层逻辑和可复模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-82627550fdf042964ef42b5f318c95d6-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-82627550fdf042964ef42b5f318c95d6-4.jpg" data-ratio="0.8515625" data-s="300,640" data-type="png" data-w="640" style="box-sizing: border-box !important; border: 1px solid rgb(238, 237, 235); vertical-align: top; height: 366px; max-width: 100%; background-color: rgb(238, 237, 235); background-size: 22px; background-position: center center; background-repeat: no-repeat; width: 430px; word-wrap: break-word !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">仿外卖订单页面的礡品详情图,让用户觉?元就是这么多原价几百的东西,总共原ﻷ加起来得Ҳȥ上千,现在只?元,形成对比冲 Pϥ,具象了9元买到哪些东西,墡强购买动力?/span></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 2em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">2?nbsp;提升分享力桺心策?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;"> </span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">分享带来新用?= 参与分享拉新人数 平均每人带来新用户数?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">因此增加裂变新用户包?个部刦,让更多人去做分享行为,增强每个参与分享的人去邀请更多的好友,我F们分别针对这2个因子做ҾܰҪ针对策略激励?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;转发尦有?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">当初判断宝妈群体可能没被知识付费分销活动Ęɫ@育过,都没有出现过爆款。想让用户迈出第一步,只要分享海报就能随机奖励最?0元红包,后来考虑到成本这个pass了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">实际宝妈群体之没出过爆款不是没被教育过不会玩分销,核心还是没有这么Ǿ޴访һ۩大家享受赚钱快y感的产品〡在购买转化率极好的情]lF֮ǰһֱ**ᆵ下,这个策略是能叠加裂变效桽,因为只要有分享就能马上收到钱?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;分佣奖励即时到衩</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">好友注册登录、购乡Ӱ状态及时通知给鲻ܷ^请发起人,好友购买后返佣立即到账,给用户及时反馈,让用户相信活׷LЦ_ڵ真实有效更加信任,同时激励用户邀请更夡ɚ拿更多?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;阶梯奖励和排衰յ֓ɵی榜</span></span></span></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 1.5em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;"> </span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,揭秘低pЦ成本增长的底层逻辑和可Pϥ复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a63211a196238a7525949116a8ebf229-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a63211a196238a7525949116a8ebf229-4.jpg" data-ratio="0.8" data-s="300,640" data-type="png" data-w="540" style="box-sizing: border-box !important; border: 1px solid rgb(238, 237, 235); vertical-align: top; height: 275.6px !important; max-width: 100%; background-color: rgb(238, 237, 235); background-size: 22px; background-position: center center; background-repeat: no-repeat; word-wrap: break-word !important; width: 344px !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">之前操盘大语文产品时ݰ,利用阶?排行榜的玩法拉新了訏6万用户,活效果非常好,也借鉴到了这个活动上?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">通过设定阶梯奖͊,让用户达到更高的目标,邀?个购买送拉杆箱,邀?0个购买送机器人,提髡Ә每个用户的拉新量。排行榜奖励刺激邀请能力很强的用户,刺激他们Ҳֻһ冲榜,最大限度的邀请身边所有目标用户?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;根据埦غ础用户定奖?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">不同渠道来源的用y户群的兴奋点会有所差异,活动的基础用户是什么oؿ϶的特性,就需要定向的去刺激这部分信任强的用户更多参与分享@֮F?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">本次活动的种子量来源于都是听过豌豆SֿЦ程的高价课和低价课用户,对豌豆品牌感知非常弡,课程认可度非常高,因此有针对性的出了诡程诱饵的策略?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;课程学习打卡</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,揭秘低ݔҲԓֵː本增长的底层逻辑和可ɫ复用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-9315a0d059637c4c25e58c56214406e2-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-9315a0d059637c4c25e58c56214406e2-4.jpg" data-ratio="0.8841059602649006" data-s="300,640" data-type="png" data-w="604" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 399px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">用户把低价课分享到朋叡圈,转化的是对七巧板感兴趣的朋友圈用户。只要让这些用户持续是发朋友圈为我们һЦ宣传,那就能抡用户朋友圈的意向户吃透。因此我们结?1天的课程设计了打卡就能领DK书的环节?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?nbsp;产品及推送策?/span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">常规的分销活动海报生成方式是,点击落地页右侧赚钱按钮生成?/span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63); text-decoration-line: underline;">我们设置成用户点赵λஔ钱按钮后,先跳转到阶梯及行榜奖励 һ˶Ԓf面,再才跳去关注公众号生成海报页面</span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">,告诉想参与活动的用户奖励非常丰厚,奖励刺激力度һɾe越大,越能激起用户邀请欲木L,即使中间多了一个环节,但是折损远小于对用户的正向激励?/span></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 2em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">总之,虽然쵰买和分享?个很常见的行为,但是怎么去激励更多用户,是需要结ħһӱһȭZ˔ʮ业务、用户、场景去定制很多策略去达到最好的效果?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 2em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">涉及到的细节也@ڽocƲ˝常多,在落地这些策略的之前,脑子里都否定过无数个idea,本文选其中最有效的策略与大家分享,以上仅为冰山一角,还有更多细节可以加我微信交流学习?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section class="" data-id="94151" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(214, 214, 214); font-size: 45px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">05</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;">活动落М详情</span></span></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 2em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;"> </span></span></p></section></section></section></section></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">1、活动玩?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-weight: 700; color: rgb(0, 0, 0); font-size: 15px;"><span style="box-sizing: border-box; letter-spacing: 1px;"> </span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">玩法:大礼Ǖ\定价9元,用户可购买、可分销,邀?个人购买?元,邀?个人送拉杆箱,邀?0个人送机器人,排行榜?-15名有幡课、现釵、品牌实物?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px;">2、用户核心路?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 15px; color: rgb(255, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; margin-bottom: 15px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(255, 0, 0);">?购买流程 </span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户w˲gը˷揭秘低成本增长的底层逻辑和可Wqǻۍ用模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-3fc0cd35ed4930659d82211033d55244-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-3fc0cd35ed4930659d82211033d55244-4.jpg" data-ratio="0.4546875" data-s="300,640" data-type="png" data-w="1280" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);">注册登录领听课是后续转化铺垫最核心环节,用户注册后我即能获取销售线索,放在购买之前,为获取更多用户线索?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 15px; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(255, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">②分销流程</span></span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em; text-align: center;"><img class="rich_pages j-lazy" alt="【案例复盘?天获?0000付费用户,揭秘低成本增长的底层逻辑和可复用һꇷZ模型? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b9f9c1096409d982d9b7f0700dda02f6-4.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b9f9c1096409d982d9b7f0700dda02f6-4.jpg" data-ratio="0.46171875" data-s="300,640" data-type="png" data-w="1280" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: 677px !important; visibility: visible !important; display: inline;"></section><section class="" data-id="94151" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(214, 214, 214);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 45px;">06</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;">踩坑及优?/span></span></section></section></section></section></section></section><p style="box-sizing: border-box; margin: 0px 8px 1.66667rem; line-height: 2em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?/span></span></span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> 阶梯奖励门槛设置过低,永远不要低估宝妈用•户的邀请能力,С超乎你想象,如果当初设置高@һP֮׾Ȼǰɵ,购买量数据将成倍增长?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(0, 0, 0);">?/span></span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> 活动域名勤换,腾讯会识别海报上二维码的域名,活动敡果太好会大致海报被屏蔽,传播就很容易出现断层,非常影响活动效果?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?/span></span></span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> 微信个人号现在非常容易封,且解封成ߜ很高,不适合承载洡动用户,最好用活码群,揿ʲôȥː前招募好维护群的班长?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?/span></span></span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> 用户量大,服务是个老大难的问题,一般教育公司辅导老师和用户配??00,活动蹭的一下来几万,服务质釡降低会导致客诉量增加,用户会对比在其他家的߀ǻ֏课程服务体验。客户服务才是后面转化高价课的硬硬硬仗?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?/span></span></span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> 有必要给分销的宝Ҫ妈拉专门的群指导分ǔ,因为他们分销皨过程中,有很多宝妈要赫Ęυs¶d^买时也会问她们问题,w需要一个最便捷的窗口解决?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px;">?/span></span></span><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> 从收集意向用һFɫâȻq线索角度,注册登录弹框放在最剡ԍ面,强制登录后再看落地页,效果会更好?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section class="" data-id="94151" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px 8px 10px; line-height: 1.75em;"><span style="box-sizing: border-box; color: rgb(214, 214, 214);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 45px;">07</span></span></span></p><section style="box-sizing: border-box; margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 2px;"><span style="box-sizing: border-box; font-weight: 700;">总结心得</span></span></section></section></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 2em;"></p></section></section></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;">?/span></span></span><span style="box-sizing: border-box;"> </span>好产?好资?好打法的起量速度是非常惊oV人的,欢迎甲方爸爸合作,顶配的组合所吡披靡,势必採起惊涛骇浪,不要浪费咱们的资源和产品了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; color: rgb(0, 0, 0);">?/span></span><span style="box-sizing: border-box;"> </span>补贴的打法不仅适用于O2OҲһҪСΨ教育领域也能玩补贴,流?营收模型也很漂亮,要看补贴怎么玩?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;">?/span></span></span><span style="box-sizing: border-box;"> </span>知道≠会做≠做得好,对行业、业务、用户需求的理解和判断比知道玩法重要100倍,落rѪL՜执行做到极致要重?0000倍?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;">?/span></span></span><span style="box-sizing: border-box;"> </span>不要仨看网上对成功衈ŭ的拆e`Ϣˌ很多没一句说到点子上,其实一个活?项目/产品能做的很漂亮,往往是把最核心@ǂC关键?个或2-3个点做到了非常极臡的地步,而不是扣特别小的细节,细节重要但又没那么重要,不是主要矛盾,别抓错了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="box-sizing: border-box; letter-spacing: 1px; font-size: 14px; color: rgb(63, 63, 63);"><span style="box-sizing: border-box; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;">?/span></span></span><span style="box-sizing: border-box;"> </span>要去ڵڶζ^博更大的市场,就得充分研究市场更y大的朡к会在哪。小打小闹的做个活动,就不用考虑?/span></section></div> <br /> 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