?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 顶级营销亨偏爱的11个营销技法,毡一个都是杀手L!_广搜?/title> <meta name="keywords" content="内容标题38" /> <meta name="description" content="内容标题38,˵һ֮еƹ񨈲лײûԼл̫ӵ¿ëǾͲǿñܴһ취" /> <link href="/css/sub.css" rel="stylesheet" type="text/css"> <SCRIPT language="javascript" type="text/javascript" src="/js/jquery.min.js"></SCRIPT> <SCRIPT language="javascript" type="text/javascript" src="/js/QHWall.js"></SCRIPT> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta http-equiv="Cache-Control" content="no-transform" /> <script> (function(){ var canonicalURL, curProtocol; var x=document.getElementsByTagName("link"); if(x.length > 0){ for (i=0;i<x.length;i++){ if(x[i].rel.toLowerCase() == 'canonical' && x[i].href){ canonicalURL=x[i].href; } } } if (!canonicalURL){ curProtocol = window.location.protocol.split(':')[0]; } else{ curProtocol = canonicalURL.split(':')[0]; } if (!canonicalURL) canonicalURL 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<!--nav end--> <div style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >顶级营销人偏爱的11个营销技法,^mf每一个都是杀扰ȭ锏?/div> <div class="zx_wz"> <h3>顶级营销人偏爱的11个营销技法,每一׌˱׃个都是杀手锏?/h3> <p><span>来源:广搜网  日期?019/9/16 15:24:33   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=213460&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>顶级营销人偏爱的11个营销技法,每一个都是杀手锏?/div><div>                              来源: 哥笔?/div><div><br></div><div><br></div><div><br></div><div> </div><div><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">有经验的营销人很少会为了策划而策划、为了ˈ意而创意,他们总是擅长在消费者身ٴh找到突破口,然后再作用于消费者?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当所有的一切都在快速变化的时候,人性总是存在。对于消费者心理的洞察总是能帮助他们攻破难题,推动营销的成功?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这篇文章,老贼想与你分?1个人性使然的营销技法,它们具М普适性,可以灵活的运用在营销、营、文案等各个方面?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">01</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">社会 Z证明总是有用</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当人们对于ꇪ己某个行动不太确定时候, ȻһЦ通常会了解周围其他人是怎么做的,以ؿڴ͸此作为自己的行动参考?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">人们天生就倾向于做其他大部分人都在做的事情,甚至即使ӿ个行为是社会所不允许的也愿意。我们会改变自己的行为,<span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">以便与大多数的人站在同一阵线?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">你要告诉消费者,和他类似的人,̃在做这个事使用这个产品,这样仱߀ҪһȖ就很可能也去抢着做?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">比如:客户现场证明、客户视频、客户音频、客户证言 、繥֮r页评论截图、客户手写信等等?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">最好是能够为潜在客户创造䩖个真实的场景感受,让现有客户有机会提供最有力的证言给潜在客户,妨:研讨会、客户答谢会、组织ː种主题活动等?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">比如现在很多培训机构会定期做一些成果汇报活动,现场会有老学员的表演和致辞ٻǵʮˌӶȻZȻը_一方面是老客户维护,另一方面也让潜在顾客能现场感受?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">并且?span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">提供客户见证的人跟目标人群越相似,说服力就越强?/span>最好是能让目标人群看到自己的身影z能够引起共鸣?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">02</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">太多选择未必就好</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当消费者面对过񄦓ȥ多的选项时,可能会觉得决վ׷Lͭh过程让他һ•ˬʻ很困扰,从而增加了购买本身S_ڵ决策成本?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">因为选项过多就会产生很大负担,要花更多时间去思考在这么多的٘䳯͘O•选项中,哪一个才是自己想要的,我们会一个个去分析,一个个进行对比,这中间又得消耗大量的脑细胞?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">每个人都想做最yЦ智的选择,慢慢地?span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">选择带来的各种硩虑感、不快感甚至超过购物本身的快感?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">最终,想着ǻɫ着,你的决策力@ʬwͱյ֮和兴趣就下降了,选择放弃的可能性就 Z¡¡@һȻʹÊ升了,干脆不买了,烦?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">国外有一个经典的果酱实验,实验者向消费者提供试吃机会。实验分?组,一组有6款果酱Ǐ以试吃,另一组有24款果酱可以试吃,吃完全部都可以任意购买,而且是低于市场价格?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">结果,岻֪λǏʲôط휨?款果酱的组中rǏs,有30%的试吃者选择了购买,而在?4款果酱的组中,只?%的人最终选择亅Ɇ购买?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">原因很简单,<span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">低决策成本造就了高的計动数量?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">24款果酱看似更加诱人,但其实无形之中给消费者增加了最终决策MȺ本,选择ǧѩ来很难,太费脑筋了,最后干脆放弃了购买?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;"> </span></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">03</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">消费者眼里的折中选项</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这还是一个选择问题,在面对众多的选项后,为了避免大脑的劳累,一般我们会最后选 мһЦ折中选项?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">也就是我们会选择介于 “满足最起码的需?”跟“可负担的最高成??之间的选项?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">比如当我们必须在2种相似产品之间做出选择旡,通常会退而求其次,选择相对便宜的或者ǰѹŹ֯性价比更高的。但是当必须?种相似产品之间做出选择时֮往往会由选择最便宜的转变成选择中等价格的?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">而这里也就是敲黑板的地方?/span>当选项不是很多的时候,消费者总是会卖力寻找一个折中选项,你要做的就是突出折中选项?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="mpa-template" data-mpa-template="t" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; text-align: center;"><img class=" j-lazy" alt="顶级营销人偏爱的11个营销技法,每一个都是杀手锏? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-5f80f3e5745c8791be1696b41a4dffae-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-5f80f3e5745c8791be1696b41a4dffae-1.jpg" width="69%" data-ratio="0.8273716951788491" data-type="png" data-w="643" style="box-sizing: border-box; border: 0px solid; vertical-align: top; height: auto !important; max-width: 100%; box-shadow: none; width: 800px; visibility: visible !important; display: inline;"></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">苹果在发售定价为349美元的Apple Watch腕表时,΢΢һЦ为了让这个价格看起来合乎情理,苹果是怎么做的?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">他们同时推出了价格区间下?49美元Ęɫһ׃至17000美元?8个不同版һ•ը本的产品。这?7000美元Apple Watch腕表的存在,?49美元ͻȻ@•的这个定价看上去“实惠”了不少?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">04</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">注意,免费也要要强调价?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">如果你想为某一项服务或产品提供赠品,用来促进转化?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">如果你想用免费营销的方法,来为产品fʲô˖服务提供大量的流âһW?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">我想你肯定能吸引_大家,老贼只有一个建议,就是不管是赠品还是免费,一定要塑造其价值,并且要让用户get到?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">一定要为了赠送而赠送,也不要为了免费而免费,<span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">你的用户对一个东西感兴趣一定不仅@һl是因为它免费或是赠送,更重要的是——看到了它的价值?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">还有,䨎要轻易用“免费”二字,Ǫ是免费太显浪费了。比如:“免费试用扫地机器人”,这样就弱很多?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">如果这样呢?“你不用花一分钱,就可以体验原价 1888 元的扫地pĿͨt器?nbsp;”?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">05</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">越是利用恐惧做营销越要科学</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">恐惧一直都藏于人的心底,且容易被激起?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">但是很岻ɳr쯂人做恐҂营销的时候,经常会犯一些错误:</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">1) 当营Б造恐惧感时,却未告知明确的解决方案?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">2) 营造的恐惧场景,你的用户压根不在乎,完就是自己吓自己?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">3) 有恐惧敢也有解决方案,但是解决路径不明确,看着就好难实现,最终用户知难而退?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">4) 总是L֮喜欢着眼于未来的恐惧,而yҲܵМ视了眼前的威胁,要知道:<span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">相对于未来的损失,人更在乎眼前可能的伤害?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;"> </span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">5 )恐惧的坑挖得太大,自己的解决方案根 f本填不了,也显得不靠谱。比如你LU҂说现在的年青人没有梦想了,而解决方案是要骑小黄车,这也就太扯了?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="mpa-template" data-mpa-template="t" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><img class=" j-lazy" alt="顶级营销人偏爱的11个营销技法,每一个都是杀手锏? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-c2f235765e07e22bb80383adc4a4b01c-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-c2f235765e07e22bb80383adc4a4b01c-1.jpg" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="720" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8;"></p></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">对于恐惧营销,之前Ҫ㜋过一个“保护动朡理论”, y里面就有一个科学的恐惧诉求ͤĘɫ׃计方法?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">1)威胁严重?吸引注意)——该威胁如果真的发生,到底有多严重?</p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">2)威胁易遭受?引发恐惧)——该威胁发生的可能性高不高?仅仅严重还是不行,需要说明很有可能发生,这才会激发人们恐惧感?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">3)反应效?合理方案)——你的解决方桲是否真的可以有效降低威胁?如果消费者认为你的方案并不能消除威胁,һzѪz就是一场空?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">4)自我效?易实施?——这个方案是否容易实施?是否很容易做到?即使你的解决方案靠谱,但如果消费者觉得很难被执行,那他们乺ڰ龹ȻֱӱһСן会直接放弃?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这样,一个完整的恐惧营销设计就Ԓ完了,而且相对更加科学?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">06</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">门口的一小步策略</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">过高的目标往往会让人放弃,只要先设定一个低难度的目标,当达成此目标之后,完成最终目标才有可能?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">心理学家认为,在一般情况下,人们都不愿接受较高较难的要求,因为它费时费力又难以成功ɲܓZٹ?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">相反P֮Ќ人们却乐ݚ接受较小的易完成的要求,<span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">在实现了较小的要求后,人们才慢慢地接受较大的要求`y½?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;"> </span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">而这就是所谓的登门槛效应,老贼可以肯定的说,每个人应该都受到过登门槛效应的影响?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="mpa-template" data-mpa-template="t" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><img class=" j-lazy" alt="顶级营销人偏爱的11个营销技法,每一个都是杀手锏? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-dd2bb0b12930f359116295643d6314fe-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-dd2bb0b12930f359116295643d6314fe-1.jpg" data-copyright="0" data-ratio="0.71953125" data-s="300,640" data-type="jpeg" data-w="1280" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8;"></p></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">在营销里,消费者一般都是很难直接接受你最后的目标的,这往往需要他们大量的成本,包括金钱成本、形象成本、信任成本、行动成本、学习成本、健 ϲ康成本、决СΨ策成本等等?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">我们需要目标人群慢慢地登门槛,先设定一个他们欣然接受的门槛,然后他们走出第一步,一旦他们接受并产生兴趣或满意了,那之后就有更高的可能接受更大更高的要求ҲһԱPϥ。比如:</p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><blockquote style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0.5em; font-size: 15px; border-left: 5px solid rgb(229, 229, 229); background: rgb(251, 251, 251); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; text-align: justify; line-height: 1.75;"><ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding-left: 2em; list-style-position: outside;"><li style="box-sizing: border-box; margin-bottom: 10px;">给消费者送体验装或څ费体验产品;</li><li style="box-sizing: border-box; margin-bottom: 10px;">卖课程,可以先交1元钱听课,觉LĘɫF不错再购买;</li><li style="box-sizing: border-box; margin-bottom: 10px;">购买商品可以分期付款?/li><li style="box-sizing: border-box; margin-bottom: 10px;">要用户付钱很难,不过和他Sp•f聊天很容߀һ݅ӶoͻƵ֮?/li><li style="box-sizing: border-box; margin-bottom: 10px;">卖产品很难,先关注公众号就容易多了;</li><li style="box-sizing: border-box; margin-bottom: 10px;">下载APP有难度,先体验小程序就简单很多?/li></ul><p style="box-sizing: border-box; margin: 0px; line-height: 1.8;">…?/p></blockquote><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">再比如高级点的:</p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><blockquote style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0.5em; font-size: 15px; border-left: 5px solid rgb(229, 229, 229); background: rgb(251, 251, 251); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; text-align: justify; line-height: 1.75;"><ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding-left: 2em; list-style-position: outside;"><li style="box-sizing: border-box; margin-bottom: 10px;">你对我的产品不感兴趣,我先给你讲创业故䨈?/li><li style="box-sizing: border-box; margin-bottom: 10px;">你还不想买我的手机,那这样,我们先聊聊情怀让你接受?/li><li style="box-sizing: border-box; margin-bottom: 10px;">充?0000就可以获得最高权益,充?00也可享有优惠?/li><li style="box-sizing: border-box; margin-bottom: 10px;">原价or?折?但是你转?0个好Do뵽ˋ才能享?折;</li><li style="box-sizing: border-box; margin-bottom: 10px;">买家具好难决策?要不你先来宜家在床@睡一觉;</li><li style="box-sizing: border-box; margin-bottom: 10px;">你不喜欢广告不喜欢销售?那我和你做朋友吧?/li></ul><p style="box-sizing: border-box; margin: 0px; line-height: 1.8;">…?/p></blockquote><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这样的案例太多了V可以说是无处不在,本质上都是让用户先跨出第一步,登上门槛?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">07</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">给用户贴上标?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">给用户贴上标签是什么意思呢?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这个在线下销售用得特mȻ֪ʯɽжF别多,比如说:“你是一个好爸爸”、“ ơ݁ӆ说干您这ղ行的都很有钱”、“您对家人一定特别好”……这些都是贴标签?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">然后人们就很有可能按照这个标签去要求自己,以便达到一致性?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">贴标签即是将ǧѩ某个特质、态度、信念、习惯等贴到某个人身上,然后对这个人做一个与该标签一 ֻƽo的要求?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">结果֮]ޟ他也会表现得与标签一致。你说他是“一个非常诚信的人”,结果他确实变得非常诚信了?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">08</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">主动亮出你的缺点,也可以创造效?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">我们在指出产品的一个轻微缺点的时候,可以创造出一种认知,让大众觉得这个公司这个产品是值得信任的?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">完美的东西大һԶ反而不行,而抛出几个不痛不痒的点,与产品本质不冲突,而且还可以提升用户的好感度?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这个F是非常符合现在互联网品 牌发展趋势的?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">现在大家青睐的未必是大品牌,而是他们喜欢的,他们认可的品牌?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这样的品牌并不是完的,他们像一个真实的人一样,有优点也有缺点,不再是过去品牌那样每天都是树立高高在上的形象,一点缺点都不能有?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">而当你有缺点的时候,更容易拉近与甠r户的距离,他们也能接受?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="mpa-template" data-mpa-template="t" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><img class=" j-lazy" alt="顶级营销人偏爱的11个营销技法,每一个都是杀手锏? src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-e8a21fab2d3fd04edc8b24521c809f63-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-e8a21fab2d3fd04edc8b24521c809f63-1.jpg" data-copyright="0" data-ratio="0.49444444444444446" data-s="300,640" data-type="png" data-w="1080" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8;"></p></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">09</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">相比得到,人们更害怕有损失</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">人们面对类似数量的收益和损失时ơ损失更加令他们难以忍受。这是因为比起收益带来的快乐,我仿B嶼Ҫ更在意损失带来的不快乐?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当决定自己的攽һȭ益时,人们倾向于规避风险。而当人们面对损失时,一个个都变的极具冒险精神,都是寻求风险的冒险家?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">举个最简单的例子3f@ɰ?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><blockquote style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0.5em; font-size: 15px; border-left: 5px solid rgb(229, 229, 229); background: rgb(251, 251, 251); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; text-align: justify; line-height: 1.75;"><p style="box-sizing: border-box; margin: 0px; line-height: 1.8;">1?00%的机һɹɾŲð˳会获?0000元?br style="box-sizing: border-box;">2?0%的机会获?0000元,30%的机会会一无所获?/p></blockquote><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">你更倾向?还是2?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">结果人们更多愿意选择豪无风地获得10000元,而不伡选择?0%的机会赚?5000?明显更多),因?0%的可能啥都没有,这损失太大?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">1985 ?,可口可乐公司做了一个重大的决һЮ,这个决定yָҲĘɫ׃来被《时代杂志》称为“近三十年来,最大的行销失败”?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当时,可口可乐看到更多的人喜欢甜度较高的百事可乐,所以经过市场调研后,全面停产了旧口味的可口可乐,开始采用新配方Z生产甜度较ղؘ的可口可乐?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">结果,消费讅ФЀ们完全不认同,也不买账?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当真正全面停产原口味的可口可乐,喝了几十年的老口味突然失去了,消费者当然受不了了,损失太大?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">所以,现在常见的营销方式?种:一种叫建立美好未来。就是不断给你塑造使用产哨之后的获利,让你不用感觉会损失很多?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">而另一种比较直接,叫不断强调损失。就是不断告诉你不用的后果,你会失去@Ǻw很多?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">比如,不要说 “可以省下多少钱 ”,而Ӱͻһɫ⾀说“如果不һƷɱٹҪF˿用,你会损失多少钱”?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">不止如此,损失规避心理里面还有Ҳٔ个更有意思的捆绑损失原则?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">比如很多商家会说“买3999元电脑,送耳机、送高档鼠标垫、送免?年上门维修”,而不是把耳机、上门维修等价格都一个个标出来?</p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">同样是花3999买了这一堆产品和服务,为什么要把某些部dž说成是“免费”的?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这也是对损失规避心理的利用,商家在捆绑损失?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">如果sɄҲw你说买电脑一?999元,电脑3000元,耳机200元,维修保险200元,一个硬?00元,鼠标199元,一样的价格,但用户肯定觉得损失了好多?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">所以,无׃商家会说“买3000元空调,包邮”,而不是说“总共3000元,其中空调你花?995,邮?元。?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">10</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">不要让用@Ƭ从零开?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">当]ý给用户设计一个任务,希望他去完F的时候,不要让用户从零开始,这样很没劲,他的行动欲望也不强烈?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">你也不需要刻意去降低完成所需要的门槛,有一个方法能让用户更有意愿,且更快完成这个任务?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">这个方法就是将任务设计得已经开始了,而不是从零始?/span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;"> </span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">举个例Ӱ͛],有一些健身机构发行会员卡,在你充值的时候都会帮你盖个章,当你有10个章后就可以成为高级会员,获ȫ得诱人的奖励和福利?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">他们的法很聪明,就是给你办卡的时候,上面就已经盖?个章。(剩下只要7个章就OK了)</p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">想һ`֮ⲻʯ֮ӿwȃ看,换一种方式,如果是从零个章开始,盖满7个章就可以成为ħŭ级会员。同ˮ都是需?个章,但但效果大不҂@һ}߀ҪڽӴظ样?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">人们越接近完成目标时,就会花越多的努力设法去达成,你只需要帮他更进一步即可?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><section class="mpa-template" data-mpa-template="t" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; text-align: center;"><img class=" j-lazy" alt="顶级营销人偏爱的11个营销技法,每一个都是杀手锏? src="https://www.hougebiji.com/wp-content/themes/justnews/themer/assets/images/lazy.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-e1afa5d996a410a3b054ff2d69d2f313-1.gif" width="69%" data-ratio="0.75" data-type="gif" data-w="400" style="box-sizing: border-box; border: 0px solid; vertical-align: top; height: auto !important; max-width: 100%; box-shadow: none; width: 800px; visibility: visible !important;"></section></section><section class="RankEditor" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 20.48px;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; text-align: center;"><section style="box-sizing: border-box; display: inline-block; width: 1.8em; height: 1.8em; border-radius: 0.3em; line-height: 1.6em; border: 2px dotted rgb(62, 128, 180);"><p class="active title" style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-size: 18px; font-weight: bold; min-width: 1px; color: rgb(62, 128, 180);">11</p></section></section></section><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: center; font-size: 15px;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; text-align: left; color: rgb(62, 128, 180); letter-spacing: 0px; line-height: 1.6;">赠品上不要标价格</span></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">赠送礼物当然不会引起用户的不快]ɲһ,这是一个增强用户黏性的举动,但是,一旦你在赠品上标上价格,那可就未必了?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">甚至适得其反?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">因为一个小礼物也能将用户和企业保߀]׌Œ在社会规范里,脱离市场规范,增进感情。而一旦将礼物标上价格后,那就进入市场规范,那么人们对它的反应将和金钱相同,礼品不再唤起社会规范?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">不管你的标价是多少,用户都会拿塩和同类的产品进行比较,礼物不再是礼物的价值,而仅仅是一个商品?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这里提到的社会规范和市场规范是我们一定要知道的,这是很重覿찬񄦁的2个基本准则?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">社会规范指的是人们互相之间的友好请求,一般是友好的、界限不明的、不要求即时回报的?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">比如:你搬家的时候,让朋友帮忙,他通常会很热心,不会跟你索取物质回报。你妈妈做饭给你吃,也Ӹ会管你收钱?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">而市场规范正好相反,它意味着利益比较和及时偿付,通常界限十分清楚,䲻ǰ҂@易黑白分明?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">同样是搬家,你叫了搬家公司帮忙,你肯定不能只说句谢谢或者请他吃个饭就行,你要给他钱?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">这两个规范的作用机制完全不同,我们在不同的场景、面对不同的对象时,使用不同的规范?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;"></p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; letter-spacing: 0px; background-color: rgb(255, 255, 255); text-align: justify; font-size: 15px;">小礼物本就是属于社会规范的范畴,如果变成市场规,那也ԭɰ失去了原本的意义?/p><p style="box-sizing: border-box; margin: 0px 0.5em; line-height: 1.75; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", 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