?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 如ײͺڈ̷Drâ“科学”地看待ط一个品牌的戡败?|怪兽先森_广搜?/title> <meta name="keywords" content="内容标题5" /> <meta name="description" content="内容标题5,ʲôDzһwɢF@вⱬW þ" /> <link href="/css/sub.css" rel="stylesheet" type="text/css"> <SCRIPT language="javascript" type="text/javascript" src="/js/jquery.min.js"></SCRIPT> <SCRIPT language="javascript" type="text/javascript" src="/js/QHWall.js"></SCRIPT> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta http-equiv="Cache-Control" content="no-transform" /> <script> (function(){ var canonicalURL, curProtocol; var x=document.getElementsByTagName("link"); if(x.length > 0){ for (i=0;i<x.length;i++){ if(x[i].rel.toLowerCase() == 'canonical' && x[i].href){ canonicalURL=x[i].href; } } } if (!canonicalURL){ curProtocol = window.location.protocol.split(':')[0]; } else{ curProtocol = canonicalURL.split(':')[0]; } if (!canonicalURL) canonicalURL = 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end--> <div style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >如何“科学”地看КCWq一个品的成败?|怪兽先森</div> <div class="zx_wz"> <h3>如何“科学”地看待ɫ一个品牌ϹâW成败?|怪兽先森</h3> <p><span>来源:广搜网  日期?019/9/16 15:25:45   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=213463&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>如何“科学”地看ЅsȻЦ一个品牌的@ȶɵی成败?|怪兽先森</div><div>                              来源:猴һԥ笔?/div><div><br></div><div><br></div><div><br></div><div> </div><div><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box;"><section style="box-sizing: border-box; margin-top: 20px;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box; padding: 15px 25px; margin: 0px auto; border: 1px solid rgb(37, 37, 37); width: 720px;"><section class="active" style="box-sizing: border-box; width: 30px; height: 30px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: center; line-height: 30px; margin-right: -40px; margin-top: 14px; font-size: 24px; float: right; color: rgb(37, 37, 37);">?<span style="box-sizing: border-box; font-family: 宋体, SimSun; font-size: 15px; color: rgb(51, 51, 51); text-align: justify;"> </span></section></section></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">我们常说,企业或品牌的成ҲMk不可复制——比如,阿里ɫL巴巴这么成功,如果我们也像它这样做,却不知死了多少回了;海底捞服务好,然后模仿它皦“服务”的火锅品牌也做不到海底捞这么好?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">也有人说:不对,品牌的成功是可以复制的——你看到市场很多品牌模仿了成功的品牌,好像照样活得˿ښ⌺自在的,暗地里也赚了]뵽不少钱呢。比如肯德基的模式在中国很出名,然后三四线城镇的“麦乐乐、肯德利”֮N]ZˮԪ盗版者似乎也大放异彩?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">然后也有人说,一ڴL׷企业倒闭了,我们要从中好好学习——毕竟马云老师常说“研失败比研究成功更有价值”。但是有人也说,失败了費^研究个啥,ǧ刑们要成ϺڹһW,不是失败?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">…?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">以上的观点,我经ĘɫK常在很多文章、社群等各种场合听到?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">那么?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">一个品牌火了,我们到底要不要模仿也做一个?</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">一个品牌成功很久غ,对我们到底有没有学习的意义?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">一个品牌倒了,还值不值得去研究?</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">其实,这些问题并没有标Fڇ答案,因Ȼһ^߰˚q为,<span style="box-sizing: border-box; font-weight: 700;">因t而异?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">相信你稍到这里要打我了:这不是废诌fDzٷ֮һ˝吗?还用你说!</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">嗯,DznjʲôÑ的观点是,每个品牌的成败都有它的学习意义,ͨ^R̽主要?span style="box-sizing: border-box; font-weight: 700;">你的目的是什么Қ켌以及怎么看待这些品牌的成败?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如你企业也很大了,想学习如何pĿo]设自己的企业文化W那你研究阿里、海底捞等ɂӡͻȻЌOw˳툐功企业的文化建设思路,也许对你有所启发。或者你学习肯德基这种品牌满足了哪些消费者需求,x后你去三ZQ•线城市进行降维打击,可能也会有一定的市场机会?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun; color: rgb(255, 104, 39);"><span style="box-sizing: border-box; font-weight: 700;">关键在于,你覿^һˁ怎么研究,怎˶һڹ看待一个成功或失败的品牌才比较”科学“呢?/span></span><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">(这里指的”科学“,也是相对而言)?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun; color: rgb(255, 104, 39);"><span style="box-sizing: border-box; font-weight: 700;">不要只看表象,要看背后的隐藏的核心因?/span></span><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">——找到哪亡是可参考的I部分,哪些可能是因为运气成份,这样rg֮̈们才会更加客观看待,从中z得到自己想要的东西?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">那么,对于一个品牌来说,到底哪些因繩是可能导致一个品牌的成败呢?</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">迻ȹһ•个就多了去了。我今天就给大家从两个纬度去看待一个品牌,希望对你所启发,避免过ϼtⱬW片面看待问题:</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><blockquote class="js_blockquote_wrap" data-author-name="" data-content-utf8-length="9" data-source-title="" data-type="2" data-url="" style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; font-size: 1.16667rem; border-left: 5px solid rgb(229, 229, 229); color: rgb(102, 102, 102); background: rgb(251, 251, 251); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif;"><section class="js_blockquote_digest" style="box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">一、系?/span></section><section style="box-sizing: border-box;"></section><section style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">二、时?/span></section></section></blockquote><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">什么意思;˼具体看下靨详细容?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><span style="box-sizing: border-box; font-size: 20px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-family: 宋体, SimSun; color: rgb(255, 104, 39);">一、系统￴ּ</span></span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><span style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-family: 宋体, SimSun; color: rgb(255, 104, 39);">理解了系统,你就理解了每个现象背后的本质</span></span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"><span style="box-sizing: border-box; font-weight: 700;"> </span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;">我们看到的一切商业现象就是各种大大小小的系统在运转的结果ЌOֱֱ?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"><span style="box-sizing: border-box; font-weight: 700;"> </span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">(这句话,是֪FҿɷMwؾ我最近总结出来的,不知道有没有人也说过了。)</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这是什么意思?</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">我们看一个问题,新手与高手的区别就是ĘϝMDz—?span style="box-sizing: border-box; font-weight: 700;">新手看树木,高手看?/span>。同样是K掉到地上的一片树叶,有些人看到的是这个树木枯亮Ԟǧѩ϶ȫ或被虫子咬了,而有些人通ī֮这片栽֮ӿ叶看到了这个树木所在的森林出现了某种害虫蔓延的趿gNһںϋ势?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">吲ɰϠԸ^样的问题,不一样的视角,决定了不一样的结果?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">为什么会有这样的差距呢?因为新手只是看叶子被虫咬这个表象,而高手通过这个表象去推敲影响这个树叶背һ֎的系统——比如树叶所在的树木,树木所在的区域,所在的森林等各个结ou˓u^构的关系是不是出现䨋问题,从ں@h֮而判断出真正的问题所在?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">只有找到真正的问题所在,解决方案才会有效,才能从根上治好?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">当然,以上判Ԓ不只是需要极强的洞察力,也要很强的专业知诡?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">同样,我们说回品牌,品牌的某与pɾͶɵ۪现象,比如看到喜茶、一点点这{ɫ茶饮品牌在排队、看到OFO小黄车的押@һ·退不了〡或者你家的品牌怎么打广告都没人购买等,这些也就相当于上面说的”树叶“。如何通过这些”|Ǡ叶“去看到背后的系统,才是我们的核心方向?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这种能力也是㾹Ȼ_֮我要一直在训练的:你也可以?nbsp;<span style="box-sizing: border-box; font-weight: 700;">洞察?/span>?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如你模仿别人涭ψ功的品牌打广告却没人购买这个表象ҲͬZ,经过分析,原因可能不是你的ǧ告文案不够走心或广告投入问题,真LjFL的原因可能是你的品牌和别人的定位方向不一样(系统不一样),所以再怎么模仿别人的广告费也是徒劳无功?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">而商业,就是一个大系统?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">那么,一个企业或品牌,在商业这个大系统中,还有哪些系统组成wӶ푢?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">按照分类,可以分为这几个(从小到大)?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">1.企业Ҫ统</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">2.产业链@r?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">3.宏观市Ŀ@的系?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">为了便于理解,我简单画一个图?/span></p><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><img class="rich_pages j-lazy" alt="如何“科学”地看待一个品牌成败?|怪兽先森" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-f4c807db72c453562b431c2cfc488c20.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-f4c807db72c453562b431c2cfc488c20.png" data-ratio="0.9090909090909091" data-s="300,640" data-type="png" data-w="550" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><span style="box-sizing: border-box; color: rgb(136, 136, 136); font-family: 宋体, SimSun; font-size: 15px;">(先忽略图的美丑?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; padding: 1px 5px; font-size: 14px;"><section style="box-sizing: border-box; padding: 5px;"><section style="box-sizing: border-box; display: inline-block; height: 36px; color: rgb(255, 255, 255); font-size: 16px; font-weight: bold; padding-right: 10px; padding-left: 10px; line-height: 36px; float: left; vertical-align: top; background-color: rgb(236, 107, 22);">1.企业系统</section><section style="box-sizing: border-box; display: inline-block; height: 36px; vertical-align: top; border-left: 9px solid rgb(236, 107, 22); border-top: 18px solid transparent !important; border-bottom: 18px solid transparent !important;"></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这个容易理解?span style="box-sizing: border-box; font-weight: 700;">品牌所属的Ի企业中的资源、企业战İʮ略、团队实īȻȵ力、管理构、企业文化等不一样,那么同样的一个产޴投在市场上ҽ成败的结果自然会不一样?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如你说也要再做一个淘宝,先不说消费者的r心智认知问题,首先你的企ȫ˚系统是否和阨里巴巴一样或曨L加牛逼,这才是重点?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"><span style="box-sizing: border-box; font-weight: 700;">提出好的创^һzℏ的人,最后不一定是揵LА出者把这个创意给实现了?/span>就是因为背后的企业或团队系统不一样,实现的结果肯定也ޟ߲E一样?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">我这里就拿大家熟悉的海底捞来举例吧?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">我经常听到一些企- 业老板说伌”海底捞的服务做得很好,@ôһKG们也要模仿它!生意也一定好!“(没错,这样想法的人大把大把地存在?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><img class="rich_pages j-lazy" alt="如何“科学”地看待一个品牌Ц⚄成败?|怪兽先森" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-88eb5fa45234830508530689cc77c895.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-88eb5fa45234830508530689cc77c895.jpg" data-ratio="0.6760797342192691" data-s="300,640" data-type="jpeg" data-w="602" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">我先不说消费者对”服?浡底捞“的心智认知这个问题,我ꖴ۱问闿hh]ЬFڮ你:海底捞的组织结构中,有非常吸 - 人的晋升Ͷ һf制和海底捞大学的培训体系,人力成本占了销售额?6%左右(工?9%,是行业非常高的占比了;兡中培训占了7%)等等,这些˜西,你有吗?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">你以両你给天天给服务员做”文化培训“就可以让他们像海底捞一样服务你的顾客吗?至少你要保证你给员工的工资像海ʲô|底捞这么高啊!但另外一个问题ֱӺ⏈来了,就算给了人工这么高,你还能赚钱吗?</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">然ȫһ쐎你又问,那海底捞怎么赚钱?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">那是因为人家是海底捞品牌。它的铺租、装修补贴、收入来源等成本结构和收入结构都不一样,^ǖ|你怎么和别人比。人家一盘菜不Ɣ钱都可以赚到钱,佶ʮɵDrĘɫʹ能做到吗?</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">所以,<span style="box-sizing: border-box; font-weight: 700;">一个品牡nj或企业的成败,不要只看表面的什ˮԪһ•排队、服务等表象就盲目学习,你还要看这个品牌背后的企业系统,这样才有可能找到对你有启发的东西?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; padding: 1px 5px; font-size: 14px;"><section style="box-sizing: border-box; padding: 5px;"><section style="box-sizing: border-box; display: inline-block; height: 36px; color: rgb(255, 255, 255); font-size: 16px; font-weight: bold; padding-right: 10px; padding-left: 10px; line-height: 36px; float: left; vertical-align: top; background-color: rgb(236, 107, 22);">2.产业链߀һ㳻?/section><section style="box-sizing: border-box; display: inline-block; height: 36px; vertical-align: top; border-left: 9px solid rgb(236, 107, 22); border-top: 18px solid transparent !important; border-bottom: 18px solid transparent !important;"></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">有些企业说,怪兽先森,你说企业要做品牌,因为做成了能带来长期的增长和ǧ更好地促进产品҂销售。好,那ԏ@֮我们也做品牌吧。开始投广告,开始做公众叱O֪ʲôѩ,开始请明星代言…?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">然后一点׌еһɭͿ֑֕果也没有,企业也倒闭了…?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这里什么原因呢?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">首先?span style="box-sizing: border-box; font-weight: 700;">请问你是什么企业?</span><span style="box-sizing: border-box; font-weight: 700;">你的用户是谁?/span><span style="box-sizing: border-box; font-weight: 700;">所在的产业链位ҲS置是什么?</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">然后你说,我们是To B(面向企业)企业,主要做手机厂家里的某个零Cw加工。主要用户就是苹果啊、华为这些客户。所以产业链算是下游吧?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">你看出了什么问题了吡?</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">问题在于迏ĄҌͺɽկ个企业所在的产业链系统不一样。TO B企业和TO C(面向消费者)的产业链系统不一样?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">TO C的企业,Ǖ比如苹果公司的手机品牌,他们的主要用户是我们这些一个个的消费者,这䡩用户可能很多,所以品牌是我ɢlһ购买某个产品的理由?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">而To C企业面向的用户可能就是行业内的几家企业,你花钱打广告房做品牌,还不如多花点心思在如何让你的技术更牛逼,更加符合这些TO C企业的需汨上呢。如果说,你是to B的企业,Ĵ但客Ҫ非常多,真的想打广告,那不如岻行业相关的协会上e打广告都比请什么明昨更靠谱?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">To C也是一样,你看到瑞士手表很好卖•ڽX,你在中国也要做一个这样的手表品牌。但是,请问你在中国能不能找到像瑞士这样的īоⱬW表产业链—?span style="box-sizing: border-box; font-weight: 700;">从祖传的专业做手表的工匠到相关配件的 制作,这个产业链在中国Ȼٶȿֲ没有瑞士强?/span><span style="box-sizing: border-box; font-weight: 700;">就算你花钱打造,也无法达到这些水平?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">再比如江浙那边,有很多淘宝村,你家做批发生产的,ĩ旁边邻居是做物流快递的,另@ֵ一个邻居是做电商运营的ȻһNĪ等等,这些都是一个产业链系统〽i所以有񄦸߸e品牌就无法模仿这些淘宝村里的品牨K,<span style="box-sizing: border-box; font-weight: 700;">除了企业系统之外,还有重要原因就是背后Ρ产业链系统都不DrZw˳ȥ样?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; padding: 1px 5px; font-size: 14px;"><section style="box-sizing: border-box; padding: 5px;"><section style="box-sizing: border-box; display: inline-block; height: 36px; color: rgb(255, 255, 255); font-size: 16px; font-weight: bold; padding-right: 10px; padding-left: 10px; line-height: 36px; float: left; vertical-align: top; background-color: rgb(236, 107, 22);">3.宏观市场的系?/section><section style="box-sizing: border-box; display: inline-block; height: 36px; vertical-align: top; border-left: 9px solid rgb(236, 107, 22); border-top: 18px solid transparent !important; border-bottom: 18px solid transparent !important;"></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这个是更大的系统了,从外部宏观角度分析,经典的分析模式就是”PEST分析“e—即 Political(政治)?Economic(经济), Social(社会) and Technological(科技? 这些是企业的外@һ΃环境,一般不֮受企业掌握?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">对于大部分品牌能够做的是把握这些市ī뿴u˓u^的变化趋势,顺势而为?/span></span><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">尤其是市场的力量,不是你牛逼就可以想干嘛就干嘛,我们要懂得敬畏帟o场〡?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">我们熟知的马云、雷军也好,乔布斯也好,这些人看似乎是在造势,实际上也是顺消费环境的变化而做出的改变或鏘⑪ԓ֪。匦ڏ不过有些人比大部分人走得更快一步,看得更远?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如我来个马后炮—在十年前,如果我国政府在互联网基础设施没有投入,比?G?G技术的普及,以及中国经济的快速发展和中国涑ԓЩ̎费玡境的变化ﮅֻ֮꼌那淘宝京东、拼多多等等这些商业ɡ式就难以起来?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">但是现在。这些前提条件不同了,你在中国再去创造一个拼多多,有可能吗?</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">也许这种模式到其他国家去,可能还有很多机会?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这个系统也是我们做ͽҲ¶һzЦⓁ牌和做企业的人无法去改变的,只能是”把握机会,顺势而为“。这里就不多讲了?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">系统就先讲到迄ɽ˙里。最后说明̸下,</span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">以上只是让大家便于ǧȻFī解才这么分类,而在实际的商业环境中īDrЦ,并没有想茍Ҫo这么简单。但是目的在于,你不要过于单方面看待品牌或企业的成败,也要看这个企业背后r的系统结构?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><span style="box-sizing: border-box; font-family: 宋体, SimSun; color: rgb(255, 104, 39); font-size: 20px;"><span style="box-sizing: border-box; font-weight: 700;">二、时间:</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><span style="box-sizing: border-box; font-family: 宋体, SimSun; color: rgb(255, 104, 39);"><span style="box-sizing: border-box; font-weight: 700;">用动态ᚄ角度去看待当下的品牌成败</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">讲完了系统,分析一个品牌的成败,还有一串ȻЦ重要硼纬度Fơ时间?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"><span style="box-sizing: border-box; font-weight: 700;">如果你刚起步,那么不要看这个品牌现做了什么,要看这个品牌当时是怎么做起来的?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">就像前面说的海底捞和阿里巴巴这些大的品牌和企业,他们最初发展的时Б怙是怎么ɽ}֮К起来的,当时为什么要这么做?这个可能更具备参Բ܏ȥ綼һ考的价值?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">时间不嚧是过去,还有现在和未来。我们就从这三个角度聊聊这个时间纬度看品ֱӑҸڰ֮牌的成败?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; padding: 1px 5px; font-size: 14px;"><section style="box-sizing: border-box; padding: 5px;"><section style="box-sizing: border-box; display: inline-block; height: 36px; color: rgb(255, 255, 255); font-size: 16px; font-weight: bold; padding-right: 10px; padding-left: 10px; line-height: 36px; float: left; vertical-align: top; background-color: rgb(236, 107, 22);">1.过去</section><section style="box-sizing: border-box; display: inline-block; height: 36px; vertical-align: top; border-left: 9px solid rgb(236, 107, 22); border-top: 18px solid transparent !important; border-bottom: 18px solid transparent !important;"></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">最近在朋友圈里,相Ϙ信很多人都被一个企业和人刷屏了——阿里巴巴和马云。因?019??0日这天是阿里20周年庆典,也是马云的董事局主席@的卸任?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">当Ä,对于马云卸任还是退休的事我ɶɵ们就不说了。如果非要拿阿里巴控Ȼ来研究的话,我们最好要从过去到现在的时间发展来看待?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如1999年那个时候的宏观市场系统ˮҲ和现在的不一样,而且那个时候的互联网泡沫也七Aɏ知道死掉了多少像阿里巴巴这样的企业,然后阿里ôӷ巴在那个时间又做了什么关键性的事情,背@һĻ䵽的企业系统是怎样的(@ǔ如马云的战略能力、团队的能妷和企业文化、融了多少钱等)?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">从过去的时间里看阑ԓ܉򑪸里的发展,你就会明白,阿里能获得现ҪVゃ在的成就,并不是其他人随侵鱾w就能模仿的?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">阿里这个例子ֻҪ҂太大了。那么说回一个比较小的,就说你I了别人开了烧烤店很赚钱(比如深圳的木ȫϋ烧烤),你也开一家烧烤品牌。但是你卶˃ָ֮д为什么没有費õ钱?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">你就看看别人当时进来这个商圈的时门,那个时候的@һ΅s{ɫ系统状况是怎样的,别人最开始是L֮怎么做的——当时木_|tֱӳ_烧烤把烧烤这个品类从街边摊搬进比较广ȻЦ净的餐厅,甚至进入商超等,这其中很重要就是吃到亡渠道的红利。这样的例子还有西贝,也是最早一批进入购物中心,<span style="box-sizing: border-box; font-weight: 700;">吃DzҲó了当时的宏观市场系统的渠道红利?/span><span style="box-sizing: border-box; font-weight: 700;">如果你也学木屋烧烤这样做,至少你看看Pϥ当时的系统环境?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">明白了这些,你再去制定自己的品牌战略就会少絰很多弯路?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">所以,<span style="box-sizing: border-box; font-weight: 700;">研究一个品牌,</span><span style="box-sizing: border-box; font-weight: 700;">也要用历史学家的角度研究?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; padding: 1px 5px; font-size: 14px;"><section style="box-sizing: border-box; padding: 5px;"><section style="box-sizing: border-box; display: inline-block; height: 36px; color: rgb(255, 255, 255); font-size: 16px; font-weight: bold; padding-right: 10px; padding-left: 10px; line-height: 36px; float: left; vertical-align: top; background-color: rgb(236, 107, 22);">2.现在</section><section style="box-sizing: border-box; display: inline-block; height: 36px; vertical-align: top; border-left: 9px solid rgb(236, 107, 22); border-top: 18px solid transparent !important; border-bottom: 18px solid transparent !important;"></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">这个就是眡ދ看<span style="box-sizing: border-box; font-weight: 700;">现在这个品类和品牌发展到了娎个阶段?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如手表这个品类发展从衰落到现在又用新的方式崛起ҲҪٕrg,比如从过去的满足”看时间多少˼^ȥ点“的需求现在的”装饰品、身份象ԼƳ˽征“等需求。所以手表这个品类阶段就不再是过去的`֮һʹ阶段,如果你要做这个品类的品牌,这些品类的发展阶段你要分析?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">还有就是佃ǧͻȻܵҠ要研究的品牌的发展阶段A比如这个品牌现在这个时Qǵ҂是刚起来呢,还īⱬW是已经各方面很完善了,还是快要衰落了?然后,再看ǞʲôҪҪȥwؾ؃的系统结构ɾȥ,你会更加客观一些看待它目前的ֻ֪就?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><section class="mpa-template" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; padding: 1px 5px; font-size: 14px;"><section style="box-sizing: border-box; padding: 5px;"><section style="box-sizing: border-box; display: inline-block; height: 36px; color: rgb(255, 255, 255); font-size: 16px; font-weight: bold; padding-right: 10px; padding-left: 10px; line-height: 36px; float: left; vertical-align: top; background-color: rgb(236, 107, 22);">3.未来</section><section style="box-sizing: border-box; display: inline-block; height: 36px; vertical-align: top; border-left: 9px solid rgb(236, 107, 22); border-top: 18px solid transparent !important; border-bottom: 18px solid transparent !important;"></section></section></section></section><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">研究一个品牌现在在干什么,也要分析它未来想干什么,乨就是它的战略目的是ʲô什么?/span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">比如说你看到有些企业为什么会偡ޚ一些现在看起@߀ꑵ؝不赚钱的事情呢?企业的目的不是为了盈ӲͻȻ•_利吗?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">那是因为有些品牌或企业在做一些未杨}更赚钱皦ء事情,哪怕现在不赚钱(前提条件是现在不赚钱也饿不死)。比如京东当时自建物流这件事,烧了很多钱依然在坚持,如果你在当时分析,ゃ该分析京东未õ̎来想干什么让它现在件事,或者它现在Ц_چ这件事是未来想赌͕½什么样的战略规划。如枡你也是做类似的品牌,就可以提前调整你的策略?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">哪怕你对面Ǽ的那个看似乎不赚钱的店在天天免茍̫˴送菜,有可能人家是为了制造排阦 现象,未来做加盟赚钱呢?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"><span style="box-sizing: border-box; font-weight: 700;"> </span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center;"><span style="box-sizing: border-box; font-family: 宋体, SimSun; color: rgb(255, 104, 39); font-size: 20px;"><span style="box-sizing: border-box; font-weight: 700;">总结</span></span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">如果你要研究一个品Сˌ,你不要盲目看待一家品牌的成败。那么如何做到不ゃlҲ߲u盲目或片面呢?怪兽先森在这篇文章提侌的?span style="box-sizing: border-box; font-weight: 700;">系统和时门L?/span>“的纬度和一些思路,只想让佶ڠZT有更加客观全面地分析?/span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;"> </span></p><p style="box-sizing: border-box; margin: 0px 10px 1.66667rem; line-height: 1.75em; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-size: 15px; font-family: 宋体, SimSun;">彡然,我说的这些也不一定适合你,你也不要随意模仿,具体事情具体分析。毕竟,真实的商Ҳǵ•һ@业环境比你想象的更复杂?/span></p><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);">来源公众号:怪兽先森(ID:Mister-shouڑСΨ作者:怪兽先森</p></div> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone 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