?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 这家店只卖一种外卖Ӽ每Ƥ?3万份価当,年?亿!_广搜?/title> <meta name="keywords" content="内容标题1" /> <meta name="description" content="内容标题1,˥΢ɵ˻֮ǹ쨀" /> <link href="/css/sub.css" rel="stylesheet" type="text/css"> <SCRIPT language="javascript" type="text/javascript" src="/js/jquery.min.js"></SCRIPT> <SCRIPT language="javascript" type="text/javascript" src="/js/QHWall.js"></SCRIPT> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta http-equiv="Cache-Control" content="no-transform" /> <script> (function(){ var canonicalURL, curProtocol; var x=document.getElementsByTagName("link"); if(x.length > 0){ for (i=0;i<x.length;i++){ if(x[i].rel.toLowerCase() == 'canonical' && x[i].href){ canonicalURL=x[i].href; } } } if (!canonicalURL){ curProtocol = window.location.protocol.split(':')[0]; } else{ curProtocol = canonicalURL.split(':')[0]; } if (!canonicalURL) canonicalURL = 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style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >这家店只卖一种外卖,每天?3万份便当,年?亿!</div> <div class="zx_wz"> <h3>这家店只卖一种外卖,每天?3万份価当,年?亿!</h3> <p><span>来源:广搜网  日期?019/9/16 15:26:04   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=213464&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>这家店只卖一种外卖,每天?3万份便whһذƿ,年ݲf?亿!</div><div>                              来源:猴哥笔?/div><div><br></div><div><br></div><div><br></div><div> </div><div><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; color: rgb(51, 51, 51);"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; word-wrap: break-word !important;">来源:职业餐饮网(ID:zycy168?/span></p><section data-role="outer" style="box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); max-width: 100%; color: rgb(51, 51, 51);"><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">2017年外卖市圡规模破3000亿,外卖下半场竞争将会更加激烈,而对于很多外卖品牌来说,选择一种相对合理的运营模式,比单纯地销售外卖产品更为重要?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">有这样一家外卖企业,每天只做一种便当套餐每天卖出外卖便当13万份!只?00人的团队一年销售额达到90亿日元(?亲֪@Dzx֮人民币)?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">这家日本专门外卖的企业叫做“玉子屋”,是一家面K向公司销售便当的公司,成立于1965年,它之所以能够驰骋外卖界50余载,关键在于他做到的以ƽr几点?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><img class=" j-lazy" alt="这家店只卖一种外卖,每天?3万份便当,年?亿!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-141d5821323962fa7d5cec914f884d71.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-141d5821323962fa7d5cec914f884d71.jpg" width="auto" data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="640" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: auto !important; visibility: visible !important; display: inline;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><section class="" data-color="#be1e0d" data-id="1" data-tools="135编辑? style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" data-color="#be1e0d" data-custom="#be1e0d" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" style="box-sizing: border-box; padding-right: 10px; padding-left: 10px; max-width: 100%; border-left: 4px solid rgb(190, 30, 13); border-top-color: rgb(190, 30, 13); border-right-color: rgb(190, 30, 13); border-bottom-color: rgb(190, 30, 13); font-size: 14px; line-height: 1.75em; color: rgb(190, 30, 13); letter-spacing: 2px; word-wrap: break-word !important;"><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">零售思维:采用单一菜单,每天只提供 Ҫɾ両种菜?/span></span></p></section></section></section><section class="" data-color="#be1e0d" data-role="paragraph" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"></section><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); word-wrap: break-word !important;"> </span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">这个公司的盒饭太便宜了,便宜的连要饭的都能吃得起的程度,定价始终固Ͱɫں׃֮֮定?50日元,按汇率约合人民?3元左右,按购I买力换算,相当于麦当劳端半个小时監 子或?瓶水?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">因为每天的菜单只有一种,因此可以批量采购食材,从而获取低廉的采购价格。此外由亡每天只提供一种菜品,所以它的废弨v率只有0.1%,远低于业界平均2%?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋将缩减的成本全部用于丰富食[א,因此可以在同一价格区间,以优质食材取胜,满足顾客“好吃又便宜”的需求。玉子屋每份便当的价格统一?30日元,比同行的主力便当便?0?0日元?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">在玉子屋创cc^人菅原勇继看来,如果为了提高便当品质,纯地加大食材成本,那么售价就必然会上涨?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">而单一菜单的方式,既提高了食材品质,又保持了便宜的价格,还胡̽在无形中降低了顾客纠结于“吃什么”的决策成本?nbsp;</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><section class="" data-color="#be1e0d" data-id="1" data-tools="135编辑? style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" data-color="#be1e0d" data-custom="#59c3f9" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" style="box-sizing: border-box; padding-right: 10px; padding-left: 10px; max-width: 100%; border-left: 4px solid rgb(190, 30, 13); border-top-color: rgb(190, 30, 13); border-right-color: rgb(190, 30, 13); border-bottom-color: rgb(190, 30, 13); font-size: 14px; line-height: 1.75em; color: rgb(190, 30, 13); letter-spacing: 2px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">团购思维:做公司生意</span></span></section></section></section><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">采用单一菜单,与国内的外卖面向个客户为主不同,玉子屋的客户是来自各个公司,大小公司应该都有,不接?0份以丨的订单,ء就是说其实是某一种程度上的外卖“团购”?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋的经营模式类似会员制,会员以公司为单位%e通过电话或者网络订餐,条件是一个公司桩天至少要?0份以上的便当。也就是说,玉子屋接受一定数量的团购,靠的是规模制胜?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><img class=" j-lazy" alt="这家店只卖一种外卖,每天?3万份便当,年?亿!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-970ec358e3da464ffa803abdac2bddab.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-970ec358e3da464ffa803abdac2bddab.jpg" width="auto" data-copyright="0" data-ratio="0.743859649122807" data-s="300,640" data-type="jpeg" data-w="570" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: auto !important; visibility: visible !important; display: inline;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">随着订单规模不断墨加,单个产品的成本就自然会凵ص׿g低,因此玉子屋拥有亡非常强的成本竞争塿?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><section class="" data-id="1" data-tools="135编辑? style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" data-color="#be1e0d" data-custom="#be1e0d" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" style="box-sizing: border-box; padding-right: 10px; padding-left: 10px; max-width: 100%; border-left: 4px solid rgb(190, 30, 13); border-top-color: rgb(190, 30, 13); border-right-color: rgb(190, 30, 13); border-bottom-color: rgb(190, 30, 13); font-size: 14px; line-height: 1.75em; color: rgb(190, 30, 13); letter-spacing: 2px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">规模化思维:规模降低成?/span></span></section></section></section><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋坚持每天只为顾客提供一种便当,统一售价430日元(约23元人民币),这在市场中够便宜,而且只要一通电话或者网上下单,玉子屋就һЦ可以将便当送到顾客手上。虽然,国内也有不塼做单品餐饮外卖的,但每天只做一种外卖便当却是极为少见?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玡ơ子屋的全自动煮饭系统可以在1小时内煮?5000份米饭,日本的便彦ơ多为饭菜分离状态,“单一菜单”使戡品制作的效率提高了臡少30%,而且食物温度的稳定性更高。如果每天的菜单有十种,集中加工的效率就会大大降低?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">正是有了“单一菜单 ɘ”对成本和效率的把控,玉子屋才可能去追求规模经济。随着订单规模不断增加,单个产品的成本就自然会减低,因此玉子屋拥有了非常强的_本竞争力?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); word-wrap: break-word !important;"> </span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><img class=" j-lazy" alt="这家店只卖一种外卖,每天?3万份便当,年?亿!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-4354126ff2205ce4354acf75433728d0.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-4354126ff2205ce4354acf75433728d0.jpg" width="auto" data-copyright="0" data-ratio="0.552755905511811" data-s="300,640" data-type="png" data-w="635" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: auto !important; visibility: visible !important; display: inline;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋是凭借改变商业模式而非消减菜品品质和员工收入,追求规模经济,这是其屹立于市场的法宝之一?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><section class="" data-id="1" data-tools="135编辑? style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" data-color="#be1e0d" data-custom="#be1e0d" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" style="box-sizing: border-box; padding-right: 10px; padding-left: 10px; max-width: 100%; border-left: 4px solid rgb(190, 30, 13); border-top-color: rgb(190, 30, 13); border-right-color: rgb(190, 30, 13); border-bottom-color: rgb(190, 30, 13); font-size: 14px; line-height: 1.75em; color: rgb(190, 30, 13); letter-spacing: 2px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">严控成本,只?%利润</span></span></section></section></section><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">每份外卖450日元的售价,玉子屋把50%用于食材?5%用于人工、设备及兡他成本?%为追求Bը]К利润?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">这么微薄的利润率,出臨}日本便当业皡残酷竞争。因为便当文化传统,在日本随处都可以买到便当,例如超市、药店、便当店、䡻利店、公司食堂等,一般的中等便当都是这个㱾һ߷格,̔至更便宜!所以想生存,其实没有太多选择?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); word-wrap: break-word !important;"> </span></p><section class="" data-id="1" data-tools="135编辑? style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" data-color="#be1e0d" data-custom="#be1e0d" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" style="box-sizing: border-box; padding-right: 10px; padding-left: 10px; max-width: 100%; border-left: 4px solid rgb(190, 30, 13); border-top-color: rgb(190, 30, 13); border-right-color: rgb(190, 30, 13); border-bottom-color: rgb(190, 30, 13); font-size: 14px; line-height: 1.75em; color: rgb(190, 30, 13); letter-spacing: 2px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;">向精凢ن要效率,废弃率控制?.1%</span></span></section></section></section><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋L天的所有盒饭,是当?:00?0:00接受预定。当天的最终数量һϵпֲ要在预定截止时才能知道。但便当食材,却需要提剡一天准备。便当制作是在下单前就开始了的?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><img class=" j-lazy" alt="这家店只卖一种外卖,每天?3万份便当,年?亿!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a4835c0595b1b4c211694deff3b425db.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a4835c0595b1b4c211694deff3b425db.jpg" width="auto" data-copyright="0" data-ratio="0.7210031347962382" data-s="300,640" data-type="png" data-w="638" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: auto !important; visibility: visible !important; display: inline;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">那么,既要保证数量足够又不能有太夅sǽԚ浪费。这个问题是怎么解决的呢?玉子屋是通过与订餐单位长期联络、回收饭盒时的跟踪调查等人对人的沟通,结合历史数据分析来精准预判的?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); word-wrap: break-word !important;">玉子屋采用的是分组送货的配送方法:</span></span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">负责离中央厨房较远地区的送货车,称为先发组,装上比预估订单数略多一些的便当先出发,在负责的匡域进行配送。在完成配送后不直接回工厂,而是和后发组(取得联系,再对便当不足的区域**ǿƷ进行补足?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">凭借这一套配送方式,玉子屋不仅每天按时将便当送到顡客手中,还把便当废弃率控制得极低。外卖界的平均废弃率?%,也就是说,当天生产100盒便当,?盒是多余卖不出去的。一些便利店的便当废弃稏甚至达到20%左右,訑就导致了商家把成本转嫁到唡价上面。而玉子屋的废弃率低得惊人,只?.1%,因此可以有效@낀»1c˯制成本?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><img class=" j-lazy" alt="这家店只卖一种外卖,每天?3万份便当,年?亿!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-16c68eccd19a09850135ba14de1f4e97.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-16c68eccd19a09850135ba14de1f4e97.jpg" width="auto" data-copyright="0" data-ratio="1" data-s="300,640" data-type="jpeg" data-w="720" style="box-sizing: border-box !important; border: 0px; vertical-align: top; height: auto; max-width: 100%; word-wrap: break-word !important; width: auto !important; visibility: visible !important; display: inline;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋之所以能够达到这种完美的配送,很大原因在于它每天只有一种便当,不必花大量功夫来调整不同菜单的需 ゃĪ?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><section class="" data-id="1" data-tools="135编辑? style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" data-color="#be1e0d" data-custom="#be1e0d" style="box-sizing: border-box; max-width: 100%; word-wrap: break-word !important;"><section class="" style="box-sizing: border-box; padding-right: 10px; padding-left: 10px; max-width: 100%; border-left: 4px solid rgb(190, 30, 13); border-top-color: rgb(190, 30, 13); border-right-color: rgb(190, 30, 13); border-bottom-color: rgb(190, 30, 13); font-size: 14px; line-height: 1.75em; color: rgb(190, 30, 13); letter-spacing: 2px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; font-size: 15px; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; font-weight: 700; max-width: 100%; word-wrap: break-word !important;">回收饭盒,拉动复?/span></span></section></section></section><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋从不在广告宣传上花钱,公司也没有专门负责推销的业务员。所有各类业务,都由送货员完成的,因为每天他们都和顾客见两次面,一次送便当,一次回收便当盒?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋һԮ为:没有比每周见十次顾客更棒的营销了!</span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">玉子屋回收便当饭盒有深意?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">一是为了降低成本,也为顡客省去扔垃圾的麻烦(日本垃圾分@һȺɢȥ类要求极严);此外,回收饭盒还有一个战略性的作用‡—“了解吃剩下的饭菜”?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">送货员每天下午再次前往客户单位回收饭盒,这时会打开盖子,认真记录剩菜情况并反馈给总部。这既可以用来改进菜单,也通过与顾客再次见面,了解第二天的可能订单数量?/span></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 1.8; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"></p><p style="box-sizing: border-box !important; margin: 0px 0px 1.66667rem; line-height: 2em; max-width: 100%; min-height: 1em; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(63, 63, 63); font-size: 14px; word-wrap: break-word !important;">从单一菜单、高效配送、面对面沟通营销手段等每个环节的链接,最终桺成就了这样一家外卖专门的企业,那玉子屋的模式在国内能否被参考借鉴呢?</span></p></section></div> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone title=分_ʼ˺到QQ空间 href="#" data-cmd="qzone"></A><A class=bds_tsina title=分享到新浪微?href="#" data-cmd="tsina"></A><A class=bds_tqq 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