?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 分众e传媒江南春:新中产的甦意机会:“三v爱、三怕、三缺”!_广搜?/title> <meta name="keywords" content="内容标题35" /> <meta name="description" content="内容标题35,ʱһ_ÿڴԵ۹һ֮֮ƾͻ˵ԼǶôô΢" /> <link href="/css/sub.css" rel="stylesheet" type="text/css"> <SCRIPT language="javascript" type="text/javascript" src="/js/jquery.min.js"></SCRIPT> <SCRIPT language="javascript" type="text/javascript" src="/js/QHWall.js"></SCRIPT> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta http-equiv="Cache-Control" content="no-transform" /> <script> (function(){ var canonicalURL, curProtocol; var x=document.getElementsByTagName("link"); if(x.length > 0){ for (i=0;i<x.length;i++){ if(x[i].rel.toLowerCase() == 'canonical' && x[i].href){ canonicalURL=x[i].href; } } } if (!canonicalURL){ curProtocol = window.location.protocol.split(':')[0]; } else{ curProtocol = canonicalURL.split(':')[0]; } if (!canonicalURL) 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style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >分众传媒江南春:新中产的用意机会:“三˲ûбֳʲôر爱、三怕、三缺”!</div> <div class="zx_wz"> <h3>分众传u江南春:新中产的生意ԪӤ机会:“三ܻؿ˵、三怕、三缺”!</h3> <p><span>来源:广搜网  日期?019/9/16 15:27:26   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=213468&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>分众传媒汽ֻûԿһ南春:新中产的˺生意机会:éɽز三爱、三怕、三缺”!</div><div>                              来源:猴哥笔?/div><div><br></div><div><br></div><div><br></div><div> </div><div><section data-role="outer" style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; background-color: rgb(255, 255, 255); font-size: 16px; padding-left: 0.5em; padding-right: 0.5em;"><section class="_135editor" data-id="88286" data-tools="135编辑? style="box-sizing: border-box;"><section style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px;"><section style="box-sizing: border-box; margin-top: -4px; padding: 10px; background-color: rgb(239, 239, 239);"><section class="135brush" style="box-sizing: border-box;"><section class="" data-id="88286" data-tools="135编辑? style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="box-sizing: border-box; margin-top: -4px; padding: 10px; max-width: 100%; overflow-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; font-family: -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(0, 0, 0); font-size: 15px; overflow-wrap: break-word !important;">覆盖中国?30个城市,拥有260多万个终端,每天覆盖3亿城市主流人群,日均触达人次高达7亿,这样的营销佡量和点位规模,已经?/span><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(0, 0, 0); font-size: 15px; overflow-wrap: break-word !important;">定分众传媒作为线下流量核心入口的地位,以及辐射品牌消费意见领袖和口碑人群的价值所在?/span></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; font-family: -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; font-family: -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; font-family: -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(0, 0, 0); font-size: 15px; overflow-wrap: break-word !important;">电梯媒体既是场景,又是内容ûڼ也是渠道,它顺应了中国“新消ⴹ”时代品牌对伦播的需求趋势,在消费升级和伡统消费崛起中更担当תͷȥ着不可替代的引领与引爆作用?/span></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">中盐汽水、郎w酒、飞鹤奶粉等中国传统行业领导品牌,都选择在分众传媒进行投放,依托于分众广泛的约ο下触达网络和数字化平台,传统消费ʸںս最终收获了销量的大幅增长?/span></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"></section><section style="padding-right: 0.5em; padding-left: 0.5em; max-width: 100%; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box !important; max-width: 100%; color: rgb(0, 0, 0); font-size: 15px; overflow-wrap: break-word !important;">身处注意力稀缺时代,消费者主动接触媒体,却也在主动回避广告。如何让品牌快速抢占用户心智?2019??1日,新经销主办֮的“FMCG2019中国快消品大会”特别邀请到了分众传媡ɒ创始人江南春先生,分享《中国消费与传播市场趋势〡的主题演讲,现将江南春先生演讲整理成文,以飨读者?/span><span style="box-sizing: border-box !important; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); overflow-wrap: break-word !important;">(文章对演讲内容略有删改?/span></section></section></section></section></section></section></section></section></section><section class="_135editor" data-role="paragraph" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8;"><img class="rich_pages j-lazy" alt="分众传媒ɱǧҶô江南春:新产的˟意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-c94b12b7b90b7a61aaafad877f34b58c-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-c94b12b7b90b7a61aaafad877f34b58c-1.jpg" data-ratio="0.5659509202453987" data-s="300,640" data-type="png" data-w="652" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; color: rgb(0, 0, 0); font-size: 15px; text-align: center; display: inline;"></p></section></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">整个中国涨费市场今年的挑战性非常明显,零售市场的增速已经放|缓到3.5%A在这种情况下出玡冰火两重天,特仑、金典,这种高端牛奶卖得非常好,低端</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">的白奶也卖得很好,但中间类型有非常大的挑战?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">所以整个消费市场宠物食品、酸奡Ƕ都是保持着快速的增ľ,但是卖一些其他的产品,就变的非常的挑战?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中亡的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-fa9d8adb3282f8f0a06f2911fdb18d18-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-fa9d8adb3282f8f0a06f2911fdb18d18-1.jpg" data-ratio="0.5567484662576687" data-s="300,640" data-type="png" data-w="652" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; display: inline;"></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在中国市场当中消费升级的浪潮是非常明显的,底部的基础需求也是非常显的?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">但是引领消费市场皨真正的改变是什么??/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">三高人群。?span style="box-sizing: border-box; font-weight: 700;">他们是高收入、高学历、高职位的群体,整体来说喜欢创新和潮流,愿y为品牌品质付出溢价,更接受以用户为中心的产品?/span></span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">所以整个消费升级的原点人群是谁?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">谁在带领消费升级呢?他们昨z?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">20岁到45岁那些喜欢中高品ǵ˸ǰȴôҲ˿质z,追逐潮流,愡意分享的人?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">中国大概?.25亿新中产阶级,中?020年到2025年中间会出现5亿新中产阶级?/span><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">今天的新中产阶级到底爱什么,怕什么,缺什么呢?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">他们</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">爱美、爱玩、爱健康,怕老,怕死,怕孤独,缺爱,缺心情,缺刺激,所以现在的</span></span><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">生意只要在这三爱三怕三缺里面,可以说都是非常有前途的?/span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-size: 15px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">  </span><img class="rich_pages j-lazy" alt="分众传媒江南春:新޸产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-39d8efa1e7772b5f3c0898a0baf21ab1-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-39d8efa1e7772b5f3c0898a0baf21ab1-1.jpg" data-ratio="0.5595054095826894" data-s="300,640" data-type="png" data-w="647" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; color: rgb(0, 0, 0); font-size: 15px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: center; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">今天中产阶级的消费心理是什么呢?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">低价东西越来越站不住脚,品的、品牌的追求心灵满足感,刚需的东西被品味、逼格、标签化皡Ԅ东西取代,实用主义的东西被情绪、氛围、场景所取代?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">必要的东西被想要的、潮浡с的东西所替代,商品不仅要提供一种功能漌更要抚慰心灵和情绪?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">这次的消费升级其实有两个斡向?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px;">1. <span style="box-sizing: border-box;">中产阶级努力打拼之后的自我补偿和自我奖赏</span>?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px;"> </span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">这次消费升级不是要买一个LV包,有了钱之后来彰显自己的✰位和阶级,而是就塾</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">滴滴打车的广告所说,如果现实й总拼命,至少车上静一静,全力打拼的你代 天可以坐好一点?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">中产阶级ձ容易吗?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在今天这么困难的世道当中,中产阶级努力奋斗之后内心需要补偿,需要自我奖励?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px;">2. 成为更好的自己?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px;"> </span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">是不是有了钱之后,每天就要吃龙虾、吃海鲜?不仅不能这样,还要365天只吃蔬菜,每日一次清淡食,还要早起打卡跑步社群做瑜伽,折腾自己,为什么要这样呢?囡为只有这样才能成为更好的ȻѾ֪뺫кҪ己。他们愿?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">花了钱去?span style="box-sizing: border-box;">得到</span>、樊登读书会,也许从没读过,但是为什么要买呢?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">因为付钱的一刹那会觉得实现人格的自我跃迁,成为更好的自己?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-874b65f8a3dffff81bf3b38b8d105050-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-874b65f8a3dffff81bf3b38b8d105050-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1920" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">所以在今天中国市场当中,在消费升级的同时,品牌如w在同质化的市场˺ô中继续打价格战、促销战、流量战,那出路肯定不行?/span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;">品牌一定是需要重塑和升级的,需要年轻化和樍流化的象征?/span></span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">其中</span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">最核心的一点就是去研究洞察消费市场的风向标人群,̛为中国社会很多就是跟风型人群,品牌需要抓住原点人群?span style="box-sizing: border-box; font-weight: 700;">消费者的</span></span><span style="box-sizing: border-box; font-weight: 700; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">风向标人群是喜欢高端品ش、喜欢新事物尝试,愿意分享的,这些人定义了品牌,引领了潮流ɀ?/span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-weight: 700; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em; line-height: normal;"><img class="rich_pages j-lazy" alt="分众传媒江南春:ʵ˵中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-8e3ce0edce823ae2627569a28909e140-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-8e3ce0edce823ae2627569a28909e140-1.jpg" data-cropselx1="0" data-cropselx2="557" data-cropsely1="0" data-cropsely2="371" data-ratio="0.66640625" data-s="300,640" data-type="jpeg" data-w="1280" style="box-sizing: border-box; border: 0px; vertical-align: top; height: 371px; max-width: 100%; width: 557px; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em; text-align: center; line-height: normal;"><span style="box-sizing: border-box; font-size: 12px; color: rgb(136, 136, 136);">分众˵传媒创始人江卡春</span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" title="" alt="分众传媒江南春:新中ɫ产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-477738cdff714dbf3439fab2079b932f-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-477738cdff714dbf3439fab2079b932f-1.jpg" data-ratio="0.13333333333333333" data-s="300,640" data-type="jpeg" data-w="1080" style="border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; display: inline; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;">中国媒介市场趋势</span></span></p><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">中国媒介市场|中,百亿消费市场的走势进入缓慢增长的犨|态,?019年整个中国媒体业都是大跌的市场,为什么呢?跟经济发展是有相关性的。同时,</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">整个w格局发生了非常大的改变,传统 媒体大概下降?.2%?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-f32499084668fa3bb99826680ea2dd42-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-f32499084668fa3bb99826680ea2dd42-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1920" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; display: inline;"></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:еΰ中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a03019afe73b15cd2a6cf58dd006bb59-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-a03019afe73b15cd2a6cf58dd006bb59-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1920" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新Ҫ˰ɸ产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-ef3b76cbae13fe1edb058d615457b75c-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-ef3b76cbae13fe1edb058d615457b75c-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1920" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">2015年是个转折点〢ق之?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">电梯媒体、影院视频、互联网</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">继续涨,传统媒<span style="box-sizing: border-box;">继续</span>跌?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">为什么会发生这样的改变?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">因为ˤѽЦ移动互联网信息的爆炸,让信息从多元化走到了碎片化,走到了粉尘化的世界。什么叫粉尘匨y世界?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">信息就像PM2.5一样无所不在,但是中国的主流人群已经Ѿ不太看电视了,都去看亡Ԓ联网了,互联网上消费者大多谈内容?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">互联网的攨视时间?015年已经全面超过了ŷȻǴ有传统媒体的收视总和?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">2015年对中国传统媒体是一个重要的分水岭,2015年之后,整个传统媒体从来没有能力反弹过,因为资讯模式已经根本改了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">  </span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-9fe6ca43f236a652d8d10bbd0ab849af-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-9fe6ca43f236a652d8d10bbd0ab849af-1.jpg" data-ratio="0.565284178187404" data-s="300,640" data-type="png" data-w="651" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">六七年之前我һ们看很多非常好的节目,中国好声音、快乐大本营、奔跑吧兄弟、欢乐喜剧人等,这些节目都有4%左右的收视率,这是一个非常好的收视稌,中国大?3亿人口,10亡有电视机的?%的收视率,收视人口大?000万人?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">4000万当?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">有多少是5000块月收入以上的人群呢?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">最高峰的奔跑吧兄弟大概?1.9%,也?00-500万人?/span><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px;">所以你要进行消费升级,品牌年轻化,在电觺߆上想要实现的话,六七年前也许还有一炿Ź点机会?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px;"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-c571282959c37d5507d426c2d992f37c-1.png" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-c571282959c37d5507d426c2d992f37c-1.png" data-ratio="0.5617283950617284" data-s="300,640" data-type="png" data-w="648" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; text-align: center; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">到了2018年收视率哪有4%的节目?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">1点几已ơ是收觨率的冠军了?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">电视的收视跟以前大概下降了三分之二左右?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">因为资讯模式改变了,都挪到了微博、微信、新闻客户端,这些占据了主流市场?/span><span style="box-sizing: border-box; color: rgb(0, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px;">在这个市场当中用户主要都看内容,所以做内容,做公关,做话题,创造可以传播的内容,变成公司核心的能力?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">  </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">电视转到了网络视频,年轻人的娱乐方式都是以视频为主,中国大概?亿的视频用户,但是视频用户当中我们也看到了一种分化,2.8亿是买会呡的,买会员意味</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">没有广告?.4亿是不买ȷһ员的,他看得见广告,但是这2.8亿买会员的才是最主要的Լ费者,试问一个月?0块ȥȲ蒱都不肯付的人是不是主 流消费群呢??/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">是一个问题?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">  </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">所以今天中国媒体传播要打中两三亿的飨向标人群,里面最大的挑战是主流人群不太看电视,都去看视频了,但是视频很多両流人群是付费的,此外,微博、微ԺͻȻø信新闻客户端,大家都在看内容,不是特别多的去认真的看广告?/span><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">这就导致了一个非常大的挑战,</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">品牌该怎么被引爆?</span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">16年前,我创业的时候对社会有一个基本的判断ء,中国最大的改变就是城市化,城市化就是造楼,每栋ǥ都要有电梯的,所以我认为电梯是城市化的基础设施?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">当时觉得做一个电梯媒体一定成为引爆城市主流人群的点?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">当时的我迨有一个洞察,我发觉我已经从事چ广告十年了,广告是一个反人Ա的行业,根本没有人要看广告稏,广告就是个打扰,就是个中断,谁要看广告呢?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">广告对消费者来说都是个负面的东西?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">那什么时候消费ـ会主动眡一下广告呢?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">我发觉等电梯、坐电}的时候消费者会主动看一下广告,当一个人处在比广告更无聊的时间和空间的时候,他就愿意看广告。另?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">还有飞机w的时候,后枕套,波司登的广告一看看两个小,印象非常橖刻?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在这种环境当中,你发觉广告变Ǿ߄非常的有效,消费者会主动的去看广告?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">我对电梯有四个关键词?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">第一、ÿ˔梯是主流人群?/span></span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">每天上下电梯的,在好的公寓和好的写字楼的一定是主流人群〡?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">第二?span style="box-sizing: border-box;"><span style="box-sizing: border-box;">电梯</span></span>是必经之路?/span></span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">玩快手还是抖音,玩微博Цںҹпǹ쿘是微信,都要经过电?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">第三?span style="box-sizing: border-box;"><span style="box-sizing: border-box;">电梯</span></span>是高频?/span></span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">广告的本质是重复,受众的本质是遗忘,只有反反复复呦诉他。广告其审就是一种条件反射,怕上火喝王老吉,困了累了喝红牛,小饿Էܵõ困喝点香飘飘,这就是高频在消费者产生횄心理条件反射?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">  </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">第四?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box;"><span style="box-sizing: border-box;">电梯?/span></span>低干扰?/span></span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">一个人</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">一天路过了非常多马路上的候车厅、公交车等等广告,但能记得起来的广告是非常有限的。但是把这个人关在一个每天回家的电梯里,电里到底放什么是会有点印象的?span style="box-sizing: border-box; font-weight: 700;">让用户没有选择才是广告主最好的选择?/span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700;"> </span></span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-43a4e96d8b7d5bec6cecaeb0bb8fba50-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-43a4e96d8b7d5bec6cecaeb0bb8fba50-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1920" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在以前那个时代,电视是没有选择的,所以电视媒体是主流,今天电视被选择亡,手机上把所有的信息都讲完了,所以电视被选择了。那</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">什么是今天没选择了呢?要</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">回家,要上絫Ǹ,要看电影,这些其实没有太大的选择?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在尼尔森2017年的报告当中,統˶梯、电影是消费者看广告最多的时刻?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">反过来我们也受到影响,机无处不在的影响,唯一幸免的是影院不太能够看手机,电梯一关再也没有信号了?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">未来媒体行业就两个,叫拥抱变化和赌对不变?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">拥抱变化是什么?必须拥抱移端,移动端掌握了主要的资讯时间。移动端消费者不一定会去看ֻǵͷ广?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">需要思考如何做内容,做话题,做植入,툛造可以被传播的内容?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">  </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">第二个被动化,消费者被动的生活空间,生活场景很难改变目标是一?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">商务人士,那就在公寓楼、写字楼、机场等场景,目标是一件快消品,那就是公寓楼、写字楼、卖场等环境,其实粻ʺϔ活空间非常的简单?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em; line-height: normal;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-bf9b44d4669d44f78f51336d26d805a4-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-bf9b44d4669d44f78f51336d26d805a4-1.jpg" data-cropselx1="0" data-cropselx2="557" data-cropsely1="0" data-cropsely2="371" data-ratio="0.6657407407407407" data-s="300,640" data-type="jpeg" data-w="1080" style="box-sizing: border-box; border: 0px; vertical-align: top; height: 371px; max-width: 100%; width: 557px; display: inline;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em; line-height: normal;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em; text-align: center; line-height: normal;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; color: rgb(136, 136, 136); font-size: 12px;">分众传媒创始人江南春Ҳ</span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-weight: 700;"><img class="rich_pages j-lazy" title="" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b4c1e671e5f108254beab82d5530fa4b-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-b4c1e671e5f108254beab82d5530fa4b-1.jpg" data-ratio="0.13333333333333333" data-s="300,640" data-type="jpeg" data-w="1080" style="border: 0px; vertical-align: top; height: auto; max-width: 100%; font-family: Optima-Regular, PingFangTC-light; letter-spacing: 0.544px; text-align: center; display: inline; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"></span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);"><span style="box-sizing: border-box; font-weight: 700;">案例分享</span></span></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding-left: 2em; list-style-position: outside; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; color: rgb(167, 107, 42); font-size: 17px;"><span style="box-sizing: border-box; font-weight: 700;">波司?/span></span></li></ul><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">有很多非常知名的品牌,面临着品牌的老化,比?span style="box-sizing: border-box;">波司?/span>。很多人认为波司登是丼漰一代的记忆,是四五六线城市的记忆?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">但是波司登在那个年代是很牛的品牌?006年上帡的时候就卖几十亿的羽绒✍?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在这种情况下,波司登重新偡њ了一个定位:在美国、加拿大、意大利、法国,大家都在穿波司登һʲô˶ܻ羽绒服,温暖全球两亿人,畦؅销全球72国?span style="box-sizing: border-box;">波司?/span>的对手是优衣库,<span style="box-sizing: border-box;">优衣?/span>是什么都卖,<span style="box-sizing: border-box;"><span style="box-sizing: border-box;">波司登只</span></span><span style="box-sizing: border-box;">做羽?/span><span style="box-sizing: border-box;">服,</span>所?span style="box-sizing: border-box;">?/span><span style="box-sizing: border-box;">波司?/span><span style="box-sizing: border-box;">定位成全球畅销的羽绒服专家</span>?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">优衣库是中国畅销的全球品牨,波司登是全球畅销的中国品牌。如何提高势能?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">波司登去年把价格拉起来,门头重做,最终把广告做上去?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">一个品牌在往下走的过程中进行了翻转?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-6b598cf7a1e5080cdb7f93a8a9239a45-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-6b598cf7a1e5080cdb7f93a8a9239a45-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1280" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">分众传媒跟波司登去年8月份进行了战略合作,从门头可以看到,现在波司登的门头,畅销全球72国ﱾͭƤǰ㼌焕然一新?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box;">分众传媒</span>?0个城?span style="box-sizing: border-box;">帮助</span>波司登引爆之吡,百度指数涨了225%,双十一卖了7.4亿,双十二卖?.1亿,11月份大概卖了25亿,12月份大概卖了35亿,两个月卖了前éɽ面一年所有的总量?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box;">波司?/span>的股价从44亿涨到䡾250亿港币,今年发布财报104亿销售,一个品牌能不能在一年之内重新复苏?</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">能,要做重新的定位?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding-left: 2em; list-style-position: outside; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 17px; color: rgb(167, 107, 42);">飞鹤奶粉</span></span></li></ul><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box; font-weight: 700; font-size: 16px;"> </span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">快消品市场当中的飞鹤奶粉,五年ٹ?span style="box-sizing: border-box;">飞鹤</span><span style="box-sizing: border-box;">?/span><span style="box-sizing: border-box;">?/span>在中国奶粉排名第九,整个帨场构成国际市场占了75%,中国市场只占了25%,聚氰氨之后中国奶粉如何崛ʾص·?</span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box;">?/span><span style="box-sizing: border-box;">?/span><span style="box-sizing: border-box;">方向?/span><span style="box-sizing: border-box;">?span style="box-sizing: border-box;">比如,可口可乐说我舷爷的可乐,我爸爸的可乐,我的可口可乐百年传承,正宗可乐,这是它的优点,百事可乐一定是年轻一代的选择,为什么呢?因为你爷爷爸爸都喝,这正是我不喝的理由?/span><span style="box-sizing: border-box;">所以老二的方法是要把老大的优点变缺点?/span></span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"><span style="box-sizing: border-box;">四大国际品牌皡定位叫做国际专业安全,</span><span style="box-sizing: border-box;">如果单论述比它更专业,更安全会Lj功吗?/span><span style="box-sizing: border-box;">没有L机会?/span>它u品牌优势是国际,所?span style="box-sizing: border-box;">就要</span><span style="box-sizing: border-box;">?/span><span style="box-sizing: border-box;">国际</span><span style="box-sizing: border-box;">相反走?/span></span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-1824222a0b16ac69bdc92e7b18a28521-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-1824222a0b16ac69bdc92e7b18a28521-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1920" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">分众传媒给飞鹤做了一个全新的定位,叫更适合中国宝宝的体制。这句话打出来之后,</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">在五年ٽ中飞?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">产品?80块升级到250?50,现在升级到420,飞鹤变成中国最贵的奶粉?span style="box-sizing: border-box;">分众传媒</span>从公寓楼、写字楼刡母婴店全面助力飞顽?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding-left: 2em; list-style-position: outside; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255);"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; color: rgb(167, 107, 42);">瑞幸咖啡</span></span></li></ul><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">瑞幸咡啡的老陆与我探讨过这个问题:</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">星巴克是卖咖啡的吗?不,</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">他是卖咖啡馆的?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">28块钱一杯咖啡,12块钱是地租,是装修?/span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">但其实,70%的人到星巴克最后根本没有坐下来,领了咖啡就走了,那他为什么要为咖啡馆付钱?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">这是个好问题,怎么去打造这70%的并·Ǹ不坐下来的人?所?/span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">瑞幸只做20平方,一杯咖啡里面只有一到两块钱是地秳˹,另外还有IT的手段去节约戡ǐ本?/span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">咖啡用全自动顶级咖啡机就可以品控,没有收银,不接受现釦Α支付,所以没有收银员?/span><span style="box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; color: rgb(0, 0, 0);">到下午清的时候只有一个营ҰĚ员,就把人力成本省下来了,这里面做了非常多的浽ʱʲô零售的变革。这些新零售的变革改变了效率低下的方式,实现了前进?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">  </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">瑞幸仅仅是卖咖啡的吗?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">它卖小鹿茶Ҳ֪ǾûǺ߼什么茶红就做什么。因?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">瑞幸?700家店,到今年年底会有4500家店,卖果汁卖轻食,早上卖墨襨哥卷,晚上卖咖喱饭,咖啡只是一个入口,最终咖啡只占了50%,另?0%是轻食?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><p style="box-sizing: border-box; margin: 0px 0px 1.66667rem; line-height: 1.8; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); text-align: center; padding-left: 0.5em; padding-right: 0.5em;"><img class="rich_pages j-lazy" alt="分众传媒江南春:新中产的生意机会:“三爱、三怕、三缺”!" src="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-836bfa6470681ffbac98a68145f4595c-1.jpg" data-original="https://www.hougebiji.com/wp-content/uploads/2019/09/7917218-836bfa6470681ffbac98a68145f4595c-1.jpg" data-ratio="0.5625" data-s="300,640" data-type="png" data-w="1280" style="box-sizing: border-box; border: 0px; vertical-align: top; height: auto; max-width: 100%; display: inline;"></p><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">瑞幸咖啡作为新零售的案例,它本质上的模式跶ȻḶԭ分众传媒的模式是一样的,分众传媒是卡住了中国人每天要路过的电梯的流量入口,而它卡住了写字楼大堂的流量入口,根据这个流量入口最终你可以发现以咖啡为诱饵,开始进入了一个无限接近Ǻ?11,本质上他是这么一个公司?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">所以搞清楚了一半公司的实质之后?018年分众传媒开始帮瑞幸直接进行引爆,在引爆的过程中,找汤唯做代言人,没喝过瑞幸咖啡没关系,在分众扫码,汤唯免费请你领券喝一杯,领完了之后觉得好,微信直接裂变传另外一个人,请亡̆另外一个人之后你又得䵫ȴһ˺一杯,通过微信的关系链进行裂变Ҳʦł所?span style="box-sizing: border-box;">瑞幸</span>的广告很简单,分众传媒的品牌引?微信的ٵ量裂变,形成了一个新零售非常重要的核心组成部分?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">整个独特的品牌引爆和裂变方式非常的简洁,y之后,瑞幸APP超越星巴克在iPhone总榜的排位,</span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">微信指数乩I涨了十倍,7个月之后,它卖了1800万咖啡,门店数量达到?09家,2018年底怸պÿһֻϻ共卖掉?968万杯咖啡?/span><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);">星巴克一天大概卖80万杯左右,瑞幸塷啡卖70几万杯,两年时间这家公司从杯数上已经快追上了星巴克?019年,在中国喝的最多的咖啡不再是洋品牌,而是瑞幸咖啡?/span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; font-size: 16px; background-color: rgb(255, 255, 255); line-height: 1.75em; padding-left: 0.5em; padding-right: 0.5em;"><span style="box-sizing: border-box; font-size: 15px; color: rgb(0, 0, 0);"> </span></section><section style="box-sizing: border-box; color: rgb(38, 38, 38); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", 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